外贸英语课件1：信函格式.ppt

单击此处编辑母版标题样式,,单击此处编辑母版文本样式,,第二级,,第三级,,第四级,,第五级,,,*,Essentials and Forms of Business Letter-writing,,商业信函的组成部分和格式,,Layout of a Business Letter,,商业信函的格式,Three major forms,,Indented Form,缩格式,,Blocked Form,齐头式,,Modified Blocked Form,改良齐头式,,,缩格式示例,日期靠右,具体收信人,,和事由居中,段首缩格,结尾敬语和,,落款偏右,,齐头式示例,除信头外全部左对齐,,改良齐头式示例,案号和日期靠右,落款偏右,,Parts of a Business Letter,信件组成部分,Essential Parts,必要部分,,1. The letterhead,信头,,2. The date line,日期,,3. The inside name and address,收信人名称地址,,4. The salutation,称呼,,5. The body of the letter,信文,,6. The complimentary close,结尾敬语,,7. The signature,落款,,Optional Parts,附加部分,,,8. The attention line,具体收信人,,9. The subject line,事由,,10. The reference notation,案号,,11. The enclosure,附件,,12. The carbon copy notation,抄送,,13. The postscript,附言,,1.,China National Cereals, Oils and Foodstuffs Imp & Exp Corp.,,8 Jianguomen Nei Dajie,,Beijing 10005, China,,Telephone: 86-10-6526-8888,,Fax: 86-10-6527-6028,,E-mail:,,2.,Our Ref.,,Your Ref.,,Date: 15th November, 20--,,3.,Messrs H. Ronald & Co.,,556 Eastcheap,,London, E.C. 3, England,,8.,Attention: Import Dept.,,4.,Dear Sirs,,,9.,Aquatic Products,,,5.,We thank you for your enquiry of 5 November.,,In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.,,All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.,,We await your early favorable reply.,,,6.,Yours truly,,,,7.,China National Cereals, Oils and Foodstuffs Imp & Exp Corp.,,Sig. _______________,,(Manager),,10.,QS/AN,,11.,Enclosures,,12.,cc our Shanghai Branch Office,,13.,P.S. We require payment by L/C for a total value not exceeding USD50,000.,,,信函组成部分示例,,组成部分分项示例,1.,,China National Cereals, Oils & Foodstuffs Imp & Exp Corp.,,8 Jianguomen Nei Dajie,,Beijing 10005, China,,Telephone: 86-10-6526-8888,,Fax: 86-10-6527-6028,,E-mail:,,,2.,Our Ref.,,Your Ref.,,Date: 15th November, 20--,,信头,日期,,3.,Messrs H. Ronald & Co.,,556 Eastcheap,,London, E.C. 3, England,,,8.,Attention: Import Dept.,,,4.,Dear Sirs,,,,9.,Aquatic Products,收信人名称和地址,具体收信人,称呼,事由,,5.,,We thank you for your enquiry of 5 November.,,In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.,,All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.,,We await your early favorable reply.,,,6.,Yours truly,,,,7.,China National Cereals, Oils and,,Foodstuffs Imp & Exp Corp.,,Sig. _______________,,(Manager),,,结尾敬语,信文,落款,,10.,QS/AN,,,11.,Enclosures,,,12.,cc our Shanghai Branch Office,,,13.,P.S. We require payment by L/C for a total value not exceeding USD50,000.,,案号,附件,抄送,附言,,各部分写法,信头和收信人名称、地址,,,英语：名称在上，地址在下,,,地址先小后大,,中文：名称在上，地址在下,,地址先大后小,,名称、地址,A UK address:,,,,Air Environmental Mechanical,,Equipment Limited,,,2076 West Main Street,,Devon, EX14 0RA,,U.K.,,公司名称,门牌号,街道,城市,邮编,国家,,中文名称、地址举例,,海南师范大学,,中国海南省海口市龙昆南路,99,号,单位名称,地址由大到小,,中国地址名称用英文写,Sinochem Jiangsu Import and Export Corporation,,,Jiangsu International Business Mansion,,,50 Zhonghua Road, Nanjing,,210001, P.R. China,,单位名称,门牌号,大楼名称,街道,邮编,城市,国家,,日期,位置：,,美式：在信头和收信人名称地址之间,,英式：通常在收信人名称地址之下,,均可以齐头，也可以靠右,,写法：,,美式：月-日-年,,英式：日-月-年,,美式日期举例,日期,,英式日期举例,日期,,日期写法注意事项,“月份”最好用文字，如：,,,1.,2nd May, 20--,,,2.,2 May, 20--,,,3.,2 May 20-- (Comma can be omitted),,4.,September 21st, 20--,,5.,September 21,20--,,避免月份用数字，如,,11/12/20--,,称呼,位置：,,必须齐头,,写法：,,对男士（正规）,：Dear Sir,,或,Dear Sirs,,或,Gentlemen:,,对女士（正规）：,Dear Madam,,或,Dear Mesdames,,,对关系密切的商业伙伴,：Dear Jack,,词首字母全大写，用逗号或不用标点符号,Gentlemen,后用冒号,,结尾敬语,位置：,,齐头式靠左对齐，缩格式偏右,,正规场合下常用：,,1.,Yours faithfully,,,2.,Yours truly,,,3.,Faithfully yours,,,4.,Truly yours,,第二个单词小写，用逗号或不用标点符号,,称呼与结尾敬语的对应关系,,落款,结尾敬语,手写签名,打印签名,职务,公司名称,,一般在结束语（或公司名称）和打印签名之间空三行，留出手写签名空间。

Yours truly,,CAIN PRODUCTS CO.,,,John Smith,,,,John Smith,,Sales Manager,落款,,Sincerely yours,,,,Robert Black,,,Robert Black,,Superintendent,落款,,如果是秘书代替老板签名，可以用下面的格式：,,Sincerely yours,,,,Marry King,,,Secretary to Ms. Jones,,落款,,Sincerely yours,,,,Marry King,,,Ms. Marry King,,Secretary to Ms. Jones,落款,,如果签名的人和打印信函的人不是同一个人，要在信中表示出来通常在签名下面直接写上写信人和打印信函人的首字母缩写秘书签上写信人的名字后，要加上他们的首字母缩写如果签字的人是,John Brooks,，打字的或起草信的人是,Mary Lee,，那么签字下面的首字母缩写就是：,JB/ml,落款,,,,,具体收信人,位置：,,,1.,,收信人名称地址之下,,2. 齐头式靠左，缩格式居中,,3.,要加下划线,,表示的是承办本信件的具体个人或部门,,,1.,,Attention: Mr. H. A. Donnan, Export Manager,,,2.,Attention of Mr. Cave,,,3.,To the attention of Mr. Liu Ming,,,事由,位置：,,,1.称呼和正文之间,,2.齐头式靠左，缩格式居中,,3.,要加下划线,,表示的是该信函的主题,,,1.,,Re: Your Order No.463 for1,000 Wide-screen TV Sets,,,2.,SHEEP WOOL,,,附件,位置：,,,落款之下，左对齐,,说明该信件有附件,,,1. Enclosure,,2. Enc.,,3. Encl. As Stated,,4. Enclosure: Brochure,,抄送,位置：,,附件之下，左对齐,,表示该信件同时抄送给他人,,1.,明抄：,cc Marketing Department,,2.,暗抄：,bcc Mr. Simpson,Carbon copy,,收信人知道被抄送,Blind carbon copy,,收信人不知道被抄送，只出现在发给被抄送人的信件里,,Arrange the following address into correct order.,,12 Bank Street (2) London,,Lee’s Bicycles,Eurodome,,Rooflight,,BM2 3JD N15 2EL,,England 15,Frinton,Street,,Birmingham England,练习,,Write the closing and signature for each of the following people.,,W. Thomas, signing as a secretary for the Albion Engineering Co. Ltd.,,E.K. Arnold, Signing as a partner in the firm Arnold & Blake Co. .,练习,,(3) Miss E. Hughes, signing as Welfare Officer for Cookson’s Bakery Co. .,,(4) H. Wilding, signing as Chief Clerk to Brown & Sons, with special authority to sign under power of attorney.,练习,,Rewrite the following dates:,,6/8/00,,7-10-99,,Jan. 20 2004,,Oct. 25, ’03,,9 June, 2004,练习,,How do you write salutations for the following receivers?,,A company,,David Lester(,一个有博士学位的商人,),,Candy Lee(,不知道婚否,),,Clifford Kane(,一名大学教授,),,Mr. Mary Honey and Mrs. Jenny Honey.,,Mr. John Frost and Mrs. Kate Frost.,练习,,。