商超运营术语.docx

零售运营中的150个英文缩写DA ( Distribution & Assortment )分销Location :位置Display :陈歹UPricing :价格GKA(Global Key Account ):全球性重点客户NKA (National Key Account ):全国性重点客户LKA (Local Key Account ):地方性重点客户RKA(Retail Key Account ):零售重点客户SM (ShoppingMall ):大型购物消费中心简称销品茂HYM ( Hypermarket) :巨型超级市场，简称大卖场SPM(Supermarket ):超级市场，简称超市S—SPM(Small-Supermarket ):小型超市M-SPM (Middle-Supermarket) :中型超市L-SPM ( Large-Supermarket): 大型超市C&C (Cash & Carry ):仓储式会员店CVS (Convenience Store ):便利店GS (Gas Station ):加油站便利店DS(Discount Store) :折扣店MT(Modern Trade ):现代渠道TT(Tradiditional Trade) :传统渠道OT (Organized Trade ):现代特殊渠道OP (On Premise ): 餐饮渠道HBR ( Hotel,Bar,Restaurant ):旅馆、酒吧、餐馆等封闭性通路WHS (Wholesaler ):批发商2nd tier Ws :二级批发商DT (Distributor ):经销商，分销商2ndDT :二级分销商DIST (Distributor System ):专营分销商MW ( Managed Wholesalers) :管制批发商PW (Passive Wholesalers ):传统批发商DSD(Direct Store Delivery) :店铺直接配送我销他送CSTD(Company Sells Third Party Delivers):DC (Distribution Center) :配送中心TPL(Third Party Logistics ):第三方物流CRP (Contiuous Replenishment) :持续补货CAO (Computer Assisted Ordering ):计算机辅助订货PUR (Purchase ):进货OOS(Out of Stock ):缺货Inventory of day (IOS)或 Day of stock (DOS):库存天数SKU (Stock Keeping Uint ):最小库存计量单位UPC:通用产品编码Bar Code :条形码Slim (Slim ):纤细,苗条(包装)TC:铁罐包装AC :铝罐包装TP (TETRA PAK):利乐无菌包装(俗称纸包装)PET:宝特瓶(俗称胶瓶)POSM (Point of Sale Materials ):陈列品GE(Gondola End ):端架MIT (Marketing Inpact Team ):卖场整合性陈列；堆箱TG (Type Genus ):堆头Island Display :堆头式陈列Floor Display :落地割箱陈列Pallet Display :卡板陈列Strip Display :挂条陈列Sidekick Display: 侧挂陈列Checkout Display :收银台陈列Cooler Display:冰柜陈列Secondary Display :二次陈歹UCross Display :交叉陈列PG ( Promotion Girl): 促销员P —T (Part-timer ):临时工，特指临促POP ( Point Of Purchase ):门店广告Price discount: 特价On-Pack:绑赠Sampling :试吃Road Show :路演，大型户外促销活动DM(Direct Mail ):商场快讯商品广告；邮报PR (Public Relation) :公共关系NP ( News Paper):报纸杂志AD(Advertisement) :广告GRP (Gross Rating Point ):毛评点；总收视点(媒介用语)Loyalty :忠诚度Penetration :渗透率Value Share :市场份额AVE(Average ):平均数WTD (Weighted ):力口权NUM(Numeric) :数值PP (Previous Period ):上期YA (Year Ago):去年同期VOL (Volume ):销售量VAL(Value ):销售额VAL-PP (Value PP ):上期销售额VAL—YA(Value YA ):去年同期销售额YTD (Year To Date ):截至当期的本年累计MTD (Means Month to Date) :本月到今天为止:每点销售额SPPD ( Sales Per Point of Distribution)BTL ( Below The Line ):线下费用ATL (Above The Line ):线上费用ABC (Activity based costing ):成本动因核算法(又称 ：巴雷托分析法)U&A ( Usage and Attitude ):消费态度和行为(市场调查)FGD (Focus Group Discuss ):座谈会(市调一种)Store Check: 终端调查，铺市率调查CR:销售代表CR—OP:销售代表-餐饮渠道CR-OT :销售代表-现代特殊渠道CR-MT :销售代表-现代渠道CR-TT :销售代表一传统渠道OTCR :现代渠道销售代表WDR :批发拓展代表ADR :客户拓展代表DCR :分销商合约代表DSR :分销商销售代表KSR:大客户销售主任KAM :重点客户经理CDM :渠道拓展经理MDR :市场拓展代表MDE :市场拓展主任MDM:市场拓展经理TMM :通路行销市场经理TDS :区域拓展主任TDM :区域拓展经理LTDM:高级区域拓展经理UM :业务单位经理(大区经理 )GM ( General Manager) :总经理GMDR(General Manager Direct Reports ):总经理直接下属VP (Vice President ):副总裁FVP(First Vice President) :第一副总裁AVP (Assistant Vice President ):副总裁助理CEO(Chief Executive Officer ):首席执行官COO (Chief Operations Officer ):首席运营官CFO (Chief Financial Officer): 首席财务官CIO ( Chief Information Officer) :首席信息官Director :总监HRD ( Human Resource Director ):人力资源总监OD(Operations Director ):运营总监MD ( Marketing Director): 市场总监OM(Operations Manager ):运营经理PM (Product Manager ):产品经理BM (Brand Manager ):品牌经理4P (Product、Price、Place、Promotion ) : 4P 营销理论(产品、价格、渠道、促销 )4c (Customer 、Cost、Convenience 、Communication ) : 4c 营销理论(顾客、成本、便利、沟通)4V(Variation 、Versatility 、Value、Vibration ) : 4V 营销理论(差异化、功能化、附加价值、共鸣)SWOT(Strengths 、Weaknesses 、Opportunities 、Threats ) : SWOT 分析法(优势、劣势、机遇、威胁)FABE (Feature、Advantage 、Benefit、Evidence ) : FABE 法贝U (特性、优点、利益、证据)USP ( Unique Selling Propostion ):独特销售主张3A (Avalible 、Able、Adsire ):买得到、买得起、乐得买PDCA (Plan、Do、Check、Action ) : PDCA循环管理(计划、执行、检查、行动)OEM(Original Equipment Manufacturer ):原始设备制造商，俗称"贴牌”ODM (Original Design Manufacturer ):原装设计制造商OBM (Own Brand Manufacturer ):自有品牌制造商首次公开募股IPO(Initial Public Offering):LOGO :商标Slogan :广告语FMCG(Fast Moving Consumer Goods) :快速消费品DCG (Durable Consumer Goods ):耐用消费品。