包装印刷英语unit 2.ppt

ENGLISH FOR CAREERS,Unit 2 Material Consumption,新职业英语,北京印刷学院,包 印 英 语,,,8,Unit Two Material Consumption,,,Task 1 Work in pairs. The following is a list of paper types commonly used in printing. Choose the ones you are familiar with and take turns to tell your partner about their general characteristics and applications.,,Warming up,Unit 2 Material Consumption,1. Book paper 书刊纸 2. Writing paper书写纸 3. Cover paper 封皮纸 4. Bristol paper 优质纸，光泽 纸 5. Bond paper 证券纸 6. Art/coated paper 铜版纸， 涂料纸 7. Off-set/uncoated paper 8. Kraft/brown paper 牛 皮纸 胶版纸 9. Corrugated board 瓦楞纸 10. Newsprint 新闻纸,,Warming up,Unit 2 Material Consumption,1. Book paper is the most common type of paper , noted for easy printability. It is used as a general purpose material for such things as catalogs, brochures, books, advertising, etc.,Possible answers,2. Writing paper is a high quality material that was originally associated with correspondence and record keeping. Today it includes a wide range of qualities and uses such as stationary, inexpensive reproduction and tracing or drawing.,,Warming up,Unit 2 Material Consumption,Possible answers,3. Cover paper is used for the outside covers of brochures or pamphlets and is thicker than both book and writing papers. Its common applications are booklets, manuals, directories, and announcements.,4. Bristol papers are stiff, heavy materials used widely for such things as business cards, postcards, tickets, menus, file folders, and inexpensive booklet covers.,,Warming up,Unit 2 Material Consumption,Possible answers,5. Bond paper is a durable and high quality material, used for stationary, business forms, direct-email advertising, and documents.,6. Art/coated paper is the best quality paper with a smooth surface which provides good printability. It is especially used for labels, envelopes, bags, brochures and high-quality printing jobs.,,Warming up,Unit 2 Material Consumption,7. Off-set/uncoated paper has lower reflection and absorbs ink better and dries quicker than coated paper. It is used for normal book printing.,Possible answers,8. Kraft/brown paper is the strongest and most economical type of paper. Because of its dark brown color and coarse surface, high quality printing is not attempted on natural kraft.,,Warming up,Unit 2 Material Consumption,10. Newsprint paper is inexpensive, uncoated and of limited quality with regard to gloss and evenness of the print image. It is used for newspapers, direct-email advertising and normal book printing.,Possible answers,9. Corrugated board has a wavy inside layer, sandwiched between layers of linerboard (挂面纸板). It is light, strong, cost-effective and eco-friendly commonly used in package printing for various products.,,Task 2 The symbols for package handling instructions are internationally standardized. Look at the following symbols and decide what each symbol stands for,,Warming up,Unit 2 Material Consumption,1. 2. 3. 4. 5. 6.,7. 8. 9. 10. 11. 12.,,Unit 2 Material Consumption,Answers,Fragile, handle with care,Use no hooks,Top,Keep away from heat,Sling here,No hand truck here,Do not use forklift truck here,Keep dry,Center of gravity,Stacking limitation,Do not destroy barrier,Tear off here,Warming up,Task 1 Before reading the passage, see how much you know about the printing and packaging materials by answering the following questions.,,Reading A,Unit 2 material Consumption,,Printing and Packaging Materials,翻译,声音,Paper and paperboard became important printing and packaging materials around the 1900s. They have the following advantages: ● produced in many grades and forms ● recyclable and biodegradable ● easily combined with other materials to make coated or laminated packs ●produced with different degrees of opacity,Reading A,Unit 2 Material Consumption,Paper and Paperboard,,Reading A,Unit 2 Material Consumption,,Reading A,Unit 2 Material Consumption,Combine,v. 组合; 联合,,,Efforts and confidence combine to make a full man.,,Reading A,Unit 2 Material Consumption,A somnambulist can happily combine sleep and exercise.,collocation,1. combine A and B,,Reading A,Unit 2 Material Consumption,A planned economy should be combined with market regulation.,collocation,2. combine A with B,,Reading A,Unit 2 Material Consumption,Please combine these two files into one file.,collocation,3. combine into,It‘ll be a miracle if they combine into one.,,Printing and Packaging Materials,翻译,声音,Paper qualities mainly differ in their surface treatment, such as coated or uncoated, textured or glossy. They are selected according to the purpose they need to fulfill. For example, uncoated paper has low reflection compared with high-gloss coated paper. The former is ideal for normal book printing, while the latter the choice for high-quality brochures.,Reading A,Unit 2 Material Consumption,Paper and Paperboard,,Reading A,Unit 2 Material Consumption,1. differ in,Countries 。