
德勤-2018保险业展望(英文).pdf
24页2018 Insurance Outlook Shifting strategies to compete in a cutting-edge futureBrochure / report title goes here | Section title goes here 1ContentsSetting the agenda 1Where do insurers stand as they enter 2018? 2Growth options: Insurers can capitalize 4 on connectivity, digitalizationInsurers deal with a shifting landscape 10Final word: Carriers start to flex their 17 muscles in the new InsurTech ecosystemEndnotes 18Contacts 202018 Insurance Outlook: Shifting strategies to compete in a cutting-edge future1Dear colleagues,Insurance company leaders have a lot on their plates. Political and regulatory upheavals around the world are changing some of the ground rules about how carriers may operate. An accelerating evolution in the way business is conducted is being driven by innovation and higher customer expectations, while disruptive newcomers are looking to take market share from incumbent insurers. In particular, carriers have been racing to keep up with insurance technology development, as we recently documented in Fintech by the numbers, which analyzes startup financing activity and trends.However, in preparing our annual insurance outlook, we recognize that most insurers remain focused on two overarching goals: growing top-line sales while bolstering bottom-line profitability. Standing in the way of insurers achieving these objectives are a wide range of challenges. Not all of them are within the industry’s control, such as rising interest rates and catastrophe losses. But how effectively insurers anticipate, prepare, and adapt to their shifting circumstances, both strategically and operationally, is well within their control, and can help differentiate them in the market. In this report we pinpoint key opportunities and threats that should demand attention from insurers over the next 12-to-18 months. We’ll look at why it could be important for companies to address each of these issues sooner rather than later, include examples of how these developments seem to be already impacting the market, and offer suggestions on what could be done to respond proactively.As always, regulation and compliance requirements are important and seem ever-changing, and this report will touch on some of the broader implications likely to result from the most significant shifts in policy. The Deloitte Center for Regulatory Strategies is publishing a companion paper dealing with these issues in greater detail, leveraging the expertise of our insurance practice and research team. Our outlook is based on the firsthand experience and insights of many of Deloitte’s subject matter specialists, supplemented with research and analysis by the Deloitte Center for Financial Services. We hope you find it thought- provoking as you contemplate your strategic priorities and adjust your agenda for the year ahead. Please share your feedback or questions with us. We would welcome the opportunity to discuss our findings directly with you and your team.Setting the agendaGary Shaw Vice chairman US insurance leader Deloitte LLPJim Eckenrode Managing director Deloitte Center for Financial Services Deloitte Services LP2018 Insurance Outlook: Shifting strategies to compete in a cutting-edge future2Insurer hopes for accelerated growth and improved bottom-line profitability were tempered throughout 2017 by the emergence of major speed bumps, both natural and man-made, although there seems to be cautious optimism for improving conditions in the year ahead. US property-casualty (P Insurance Information Institute2018 Insurance Outlook: Shifting strategies to compete in a cutting-edge future7What is changing?In an increasingly crowded and commoditized market undermined by minimal customer loyalty, many auto insurers are looking to differentiate their value beyond price to maintain or raise customer satisfaction. Otherwise, they could risk declining retention. The real-time data furnished by auto telematics offers a way for insurers to become an integral daily influence for connected policyholders through offers of frequent, mutually beneficial value-added services to establish brand stickiness. This doesn’t seem to be a pipe dream, as price satisfaction scores are higher among customers who participate in auto telematics programs, even when they have experienced premium rate increases.23 In addition to telematic driving monitors, a variety of safety sensors are slowly but surely being introduced to consumers via new car sales, with the eventual goal of full vehicle autonomy. Intuitively, this safety technology should reduce crashes despite the recent increase in miles driven. However, estimates by some insurers are that 25-to-50 percent of vehicles would have to be equipped with forward-collision prevention systems before crash rates decline sufficiently to offset higher repair costs associated with damaged sensors and computer systems. We have a ways to go to reach that tipping point, as only 14 。





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