史蒂夫乔布斯演讲.docx

本文格式为Word版，下载可任意编辑史蒂夫乔布斯演讲史蒂夫 演讲 魅力 乔布斯 As a CEO, Steve Jobs will be remembered for many things―not just as a purveyor1) of innovative, landscape-changing products, he"ll also be remembered as one of the most powerful and charismatic2) orators3) and marketers of our time. Here are my top three picks for Steve Jobs" most compelling4) speeches. 　　身为苹果首席执行官，史蒂夫・乔布斯有大量值得人们记住的地方他不仅仅因供给变更业界风貌的创新产品而被我们铭刻，还将作为我们这个时代最具影响力、最富魅力的演说家和营销大师之一而被世人铭刻下面是我选取的史蒂夫・乔布斯的最为精彩的三次演讲　　　　Apple"s Partnership with Microsoft at Macworld Boston, 1997　　1997年波士顿的苹果大会上，苹果宣布与微软合作的演讲　　　　Steve Jobs handled a lot of tough crowds. But perhaps Jobs" toughest situation came in 1997, after Bill Gates and Microsoft bailed Apple out of impending5) bankruptcy6) with a $150 million stock purchase―and a few added provisions7).　　Some of those provisions were positive: Microsoft Office arriving on Apple"s platform was greeted with cheers. But as soon as Jobs announced that Internet Explorer would become the Macintosh"s default Web browser, the auditorium fills with boos and groans.　　Ever the master, Jobs laid on the charm and made the problem disappear with just one line, delivered with a smirk8): "... since we believe in choice", reminding his grumbling9) audience that Mac users can, of course, change their default10) browser settings. And change they did: Internet Explorer is no longer available for the Mac.　　The "one more thing" moment isn"t a new product, but a special guest: Bill Gates. This, too, caused a wave of dissent from the crowd, and Jobs, who had looked defeated up until Gates" face left the screen, followed through with words advocating a complete change.　　"If we want to move forward, see Apple healthy and prospering again, we have to let go a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace the notion that for Apple to win, Apple has to do a really good job. And if others are going to help us, that"s great, because we need all the help we can get. And if we screw up11) and don"t do a good job, it"s not somebody else"s fault, it"s our fault. I think if we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude. We"d like their software. So the era of setting this up as a competition between Apple and Microsoft is over as far as I"m concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry, to get healthy and prosper again."　　Jobs then switched to a slide of Apple"s logo and Microsoft"s logo together, and then got serious about Apple"s "Think Differently" marketing campaign, ruminating12) on how Apple products are for "people who aren"t just out to get a job, but for people who want to change the world."　　It"s a clever and heartening13) follow-up to a situation that seemed, to many, like the beginning of Apple"s eventual downfall14) ... which, of course, never happened.　　(本演讲文本地址：http://.省略/apple-history-tv/2022-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen) 　　史蒂夫・乔布斯告成应对过好多难对付的听众，不过，他面临的最艰苦的情况可能是在1997年。

当时，比尔・盖茨和微软公司出资1.5亿美元添置了苹果公司的股份，救苹果于破产的边缘，但还有一些附加条款　　这些条款中有些对苹果很有利，如微软办公软件在苹果平台上得以应用这条受到了大家的接待但当乔布斯宣布IE欣赏器将成为苹果电脑默认的网络欣赏器时，会场里立刻弥漫了嘘声和怨恨声　　作为一向擅长处理这种场面的大师，乔布斯施展魅力，只用一句话就将问题歼灭于无形他带着得意的笑容说“……由于我们相信选择〞，指点那些不满的听众，苹果电脑的使用者当然有权变更默认欣赏器的设置他们切实做出了变更：苹果电脑上已不再供给IE欣赏器　　在“还有一件事〞的环节中，乔布斯介绍的并非一件新产品，而是一位更加嘉宾：比尔・盖茨这又引发了观众的一片反对之声(编者注：苹果与微软是竞争对手，因此苹果粉丝很不热爱比尔・盖茨)在盖茨的面容从大屏幕上消散前，乔布斯一向露出一副挫败的模样，可他接下去讲了一番话，提议举行一次彻底的变更　　“假设我们想要向前进，想要看到苹果公司再次兴旺昌盛，就务必在这里放弃一些东西我们务必抛弃一个观念，即为了让苹果赢，微软就务必输我们务必采纳一个观念，即苹果要赢，就确定要有卓越的表现假设别人要扶助我们，那很好，由于我们需要能得到的全体扶助。

假设我们自己搞砸了，没做好，那就不是别人的错，而是自己的错我觉得假设苹果电脑需要微软办公软件，我们就理应对生产该软件的公司表示一下感谢我们想用他们的软件所以在我看来，将苹果和微软互立为竞争对手的时代已经终止了我们现在所做的，就是要让苹果公司健康运作，要让苹果有才能为业界做出巨大付出，并再度兴旺昌盛起来〞　　接着，乔布斯换了一张幻灯片，上面同时展现了苹果和微软的标志接着，他肃穆地谈起了苹果“不同凡想〞的营销策略，并回味苹果的产品是如何为那些“不止是想找份工作，而是意欲变更世界的人〞而制造的　　这段补充发言对于当时的局面而言既机敏又鼓舞人心，由于在大量人看来，当时貌似就是苹果走向最终塌台的开端……当然，这种事并没有发生　　　　2022 Stanford Commencement Address　　2022年在斯坦福大学毕业典礼上的演讲　　　　Merging the themes of life, growth, and death, Jobs" 2022 commencement address to Stanford University was stirring in a way that transcends15) many cut-and-paste16) graduation speeches.　　In his address, Jobs told three stories set in three pivotal17) moments of his life, one of the most important being when he was fired from Apple18):　　"I didn"t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life19)."　　The speech as a whole is a must-see, stuffed with killer lines―"Keep looking. Don"t settle."―and a deeply personal and original take on the common theme of death and its uses as an inspirationa。