color(中西方色彩文化差异PPT).ppt

Culture￿of￿colors￿￿￿￿People have the same sense and feeling on various colours. However, colours also reflect different value and aesthetics. Due to the differences in nation, history, religion, life or emotion, the colour word is likely to have associative meanings.Culture￿ ￿of￿ ￿colorsR￿￿E￿￿DR￿￿E￿￿D￿￿￿￿Chinese hold a special feeling on red~ which is a symbol of many good thing such as victory, lucky and~ marriage. Red is always contact with good meaning. ￿￿￿￿Heart is red, the sun is red, lantern is red, interest is red, lucky money is in the red envelope. We use red to describe a beautiful girl.Ｗe even call somebody who is popular or something is a hit as red. And red is often associate with revolutionary~ such as the Red Army, Red Flag. R￿￿E￿￿DWhile we have to acknowledge that foreigners are not rather crazy about red. On the contrary, red often appears in bad circumstances such as danger, blood, revenge or violence.Red Alert (warning); in the red (loss); red ruin (fire disaster);R￿￿E￿￿D￿￿￿￿Both Chinese and Westerners have some expression in￿common like red face(angry), red sky(cloud). But most time they are totally opposite.Y￿E￿L￿L￿O￿WY￿E￿L￿L￿O￿W￿￿￿￿Like red, yellow have almost different meanings. Yellow is the color of soil and skin, which make it a definition of rich, honor and power. Emperor’s clothes are totally yellow. Zodiac was called as yellow orbit. While now yellow extends a strange meaning.Y￿E￿L￿L￿O￿W￿￿￿￿Well~ Westerners seem to be completely different from us. Yellow contains a meaning of betrayal or evil. Yellow itself does have the meaning of timidity or suspicion.Y￿E￿L￿L￿O￿WYellow looks (depressive appearance)Yellow card, Yellow Sign (warning).Yellow Pages.￿￿￿￿Compare to the great meaning of red and yellow in China~ Westerners do not actually have a good look about them~G￿R￿E￿E￿N标题标题G￿R￿E￿E￿N￿￿￿￿In Chinese culture, green means a lot. Green is the color of most plants, but the Chinese do not favor it at all. People impose a low or mean meaning on green. When people are in a bad look, we often call it “a green look”(脸都绿了). People also use green to show the dropped shares. In China, when one's wife has an affair, people would rather tell her husband is "wearing a green hat". 标题标题G￿R￿E￿E￿N￿￿￿￿In western country, green tends to be attached to vitality and peace. We call someone in a green old age(老当益壮). However, Green is also a representative of no-experienced or envy in Western culture. For example, the phrase "in the green wood" is used to describe one is at a young age. Meanwhile, we use "green hand" to indicate that one is short of experience. 标题标题G￿R￿E￿E￿NGreen with envy嫉妒Green power 财团Greenback 绿皮钞（指美元）￿￿￿￿Well~ something is the same when we reach the traffic light, green symbolizes the traffic permit. And Emergency green path is also used. Green is also a symbol of environmental protection or agriculture. B￿L￿U￿E标题标题B￿L￿U￿E￿￿￿￿In Chinese culture, the color blue is regarded as a symbol of fresh and pure, which is always linked with the sky or very clean water. While in Chinese traditional opera------Beijing Opera, the character of those figures whose masks are blue is always upright, outspoken and untamed.标题标题B￿L￿U￿E￿￿￿￿Compared with Chinese culture, it refers to numerously symbolic implications in western culture. In English, the word blue refers to a color with plenty of implications for being noble, profound, stern, which often suggest someone enjoys high social status, political power, aristocrat status, or be from royal family. For example, blue blood implies someone from noble or distinguished family. In English, blue also attaches implications for being unhappy, depressed, restless and so on. Blue Monday someone may mean Monday unlucky for him. Blue is also a famous form of music(蓝调).B￿L￿A￿C￿K标题标题B￿L￿A￿C￿K￿￿￿￿In ancient China, people have a good impression on black, which reflects a kind of solemnity and honorable. We call Zhang Fei is black-faced means he is loyal and upright. While now we use black to describe horror or dark like (黑手，黑帮，黑心)。

标题标题B￿L￿A￿C￿K￿￿￿￿Black indicates wisdom, firm or further thoughts in the west like in the black (盈利). But ….Most are linked with grieve an d death. People should be in black on the funeral. And demons are in all black.标题标题B￿L￿A￿C￿K￿￿￿￿Well~ Compare to others, both Chinese and Westerners have the opposing meaning on black.￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿￿Hacker(黑客)￿￿￿￿￿Black sheep(害群之马)Know black from white （精明老练）Black box (黑匣子)Black horse（黑马）￿W￿H￿I￿T￿E标题标题W￿ ￿H￿ ￿I￿ ￿T￿ ￿EWhite usually means grieve, unlucky, horror in China~(compared to black in western countries). Plain folks can be only in white. Chinese always wear white clothes（素服）for the funeral. And it also means blank or empty like (白费，白卷).While in the western countries, white is the symbol of purity, peace, honesty, glory.Bride wears white clothes and the nurse is the same. A white day means lucky day. 标题标题W￿ ￿H￿ ￿I￿ ￿T￿ ￿EA white lies(善意的谎言)White collar（白领）Snow White（白雪公主）A White war（不流血的战争）In many times, white and black are completely opposite. Culture￿ ￿of￿ ￿colors￿￿￿￿There are always differences between Chinese and westerners. Differences in color do exist if geography, nation, feeling are different one day. Only we master the difference can we better communicate with each other. E￿ ￿N￿ ￿D~。