数字时代下的商业插画发展研究外文文献翻译.doc

毕业设计附件外文文献翻译：原文+译文 文献出处：Brown H E. The development of commercial illustration under the digital era[J]. International Research Journal of Finance and Economics, 2016, 12: 7-25. 原文The development of commercial illustration under the digital eraBrown H EAbstractAs a kind of visual communication form, illustrations have produced in human germ. The earliest illustrations as illustrated in the religious significance of books to use, then as natural science, geography, medicine, literature and other fields, began to appear a lot in all kinds of books, and until the last century, books are the main carrier of the illustrations. Illustration is also the author of the painter; they created a lot of different style exquisite illustrations, loved by the masses of the people. Commercial illustration is in the commercial society, for enterprises, products, agency services, in order to convey information, telling as main purpose, with the aid of a variety of modern media, visual communication forms. Commercial illustration generally have clear service object and with the help of some media, such as outdoor advertising, product packaging, manuals, movie and TV enterprise image, opening and so on. In the modern sense of commercial illustration in the 19th century, after the Second World War has entered a rapid development stage, this is a big developing period of economy, technology, media, during the commercial illustration from expression techniques and applications are upside down. Especially the arrival of the digital age, make the commercial illustration, it ushered in an unprecedented boom in the great trend of the industrialization of today.Keywords: business illustrations; Digital technology; the creative industries1 IntroductionCareful readers might notice, the term "commercial illustration” now appears the probability is very high, especially in the network and professional graphic design magazine, the concept of ^commercial illustration" has almost replaced the "commercial illustration. When the concept of a new concept instead of the old, the new concept is always beyond those things in it, it reflects the people's psychology of tending to unewH. I think that the change from a "map” to ”painting” is not an accident,1 think at least two things: first, the traditional ^illustrations11 refers to the books and periodicals of illustrations, and feels more nillustrationH appeared in the spread of the network, can be used in a variety of media, people hope to have new words to reflect this change; Second, in the eyes of people, the commercial illustration in today is endowed with more psychological experience and cultural connotation, and not just an illustrative picture, it is independent from the text with the creation of free space, so "illustration" is more appropriate than "illustrations". Compared to commercial illustration to define the concept of commercial illustration, clearly has a deeper connotation and denotation, and be helpful for the long-term development of the commercial illustration industry. Modern commercial illustration is branches of illustration, from the perspective of modern science, belong to a category of graphic design. It have some difference and traditional books illustration (book illustration, although also has the nature of the business delegate, but it is in the service of the text in the book, has ^pictures11, does not have the function of the independent convey business information).And, in order to convey information for the main purpose of graphic design, it is more often as a element, with text, photography, etc. From the perspective of modern business, business illustrations may be defined as: draw illustrations for the corporate clients or products, get the reward, the author give up the ownership of works, only keeps the trade behavior of authorship., there are essential differences between this behavior and painting art painting before were not personal or organization collection, unlimited printed or displayed on a variety of media, the authors get a small percentage of the cost. The commercial illustration for only one product or customer service, once paid, the author gave up the ownership of the works, and get larger proportion of the payment accordingly.2 The development of commercial illustrationModern western commercial illustration is accompanied by the early 19th century after the industrial revolution commodity demand. During this period, as the improvement of productivity, people's purchasing power increases greatly, the social demand caused great excitement. The demand for this commodity has affected the product packaging, advertising and marketing, illustrations began as a means to be used in commercial design. Throughout the history of western commercial illustration, venation complex, not a few articles can say clear. And the illustration of different countries has its own regional characteristics, its development is uneven in the histori。