最新星期八旅行社创业计划书5.doc

旅 行 社非常5+1成员组：刘少帅 夏雯 贺军 丁雪健 刘瑞 黄天雨目 录第一章 执行概要·······················································1 1.1 企业概况·······················································1 1.2 目标市场·······················································1 1.3 投资和财务·····················································11.4 组织和人力资源·················································1第二章 企业描述·······················································2 2.1 企业名称·······················································2 2.2 公司概况·······················································2 2.3 目标市场·······················································2 2.4 企业选址·······················································2 2.5 企业宗旨·······················································2 2.6 资本构成·······················································3 2.7 核心竞争力·····················································3第三章 产业分析························································4 3.1 SWOT分析报告·················································4 3.2 大学生旅游市场特征·············································5第四章 市场分析························································6第五章 营销计划························································7 5.1 计划摘要·······················································7 5.2 市场调查及分析·················································7 5.3 营销策略·······················································7第六章 管理团队与公司结构··············································9 6.1 团队组织管理···················································9 6.2 人力资源管理···················································12第七章 运营计划························································13 7.1 运营主目标定位·················································13 7.2 运营目标的有形定位·············································13 7.3 运营市场定位···················································13 7.4 产品定位·······················································13 7.5 价格定位·······················································13 7.6 渠道定位·······················································14 7.7 促销定位·······················································14 7.8 广告策划·······················································16 7.9 公关策划·······················································16第八章 产品服务设计与开发计划··········································17 8.1 开发状况和任务·················································17 8.2 旅行社产品详细介绍·············································18 8.3 风险及对策·····················································19 8.4 旅行社成本费用的基本构成分析···································20第九章 融资计划·························································229.1 融资方式························································229.2 融资途径及主体··················································239.3 各项财务报表····················································24第一章 执行概要1.1企业概况星期八旅行有限责任公司旗下的星期八旅行社是一个计划中，主要以满足大学生或者准大学生休闲，娱乐一体的旅行社企业。

以“用心创造快乐”为宗旨，让大学生的生活丰富多彩以统一的品牌形象，统一的服务质量，统一的软产品开发，统一的市场销售击败竞争对手在提供轻松、快乐、周到服务的同时，倡导新青年，旅游新时尚的新概念，推出个性化产品，追求高质量服务星期八旅行社创业之初服务对象主要以大学生为主，中后期可能兼顾社会旅游团体，展开一系列富有特色的创新性旅游活动1.2目标市场本公司主要面对大学生旅游市场，在面对旅游市场上的混乱局面，本公司一举打入大学生群体这一片空白，以求占得先机，稳固基层，为以后的发展做铺垫1.3投资和财务星期八旅行有限责任公司，拟定投入资金50万元资金主要来源于个人融资1.4组织和人力资源星期八旅行社的性质是有限责任公司，初期组织结构为直线——职能制公司经营权与所有权分开，实行总经理负责制，下设：外联部、信息组、人事部、接待部、服务部公司在人力资源上强调“团队至上”的原则，以“家”为理念强调团队协调工作及团结向上通过建立科学的人事制度，在企业用工、人力规划、人员培训与开发、考评等方面充分发挥管理团队的特长，以提高工作效率第二章 企业描述2.1企业名称星期八旅行有限责任公司2.2公司概况星期八旅行社是一个针对大学生旅游市场的公司。

初期将以合肥大学城及周边地区的旅游资源为基础，结合各行业的有利支持，将形成独特的经营模式和相互支持的战略联盟，及经营网络以统一的品牌形象，统一的质量服务，统一的产品开发，统一的市场销售立足于市场在提供轻松、欢快、安乐、周到服务的同时，倡导时尚旅游新概念，推出个性化产品，追求更高品质的服务为广大青年学生打造舒适、理想的旅程 公司以“低价位高服务，重安全得尊重”为宗旨，年轻，精干，诚实团结的业务队伍；踏实，谦虚，勤奋，负责的敬业精神是我们发展壮大的基础条件和资本创业初期主要顾客群体以在校大学生为主，中后期可兼顾社会旅游群体，游客组织形式有团体和散客旅游，产品内容包括全包价旅游、半包价旅游、小包价旅游、零包价旅游、单项委托服务和组合旅游2.3目标市场本公司产品主要面对大学生旅游市场现今旅游市场上你争我抢，打价格战，竞争激烈，但高校市场则相对空白，我公司发展大学生旅游可入主此空白市场，占得先机2.4企业选址合肥大学城2.5企业宗旨用心创造快乐2.6资本构成集体出资为主，银行借贷为辅2.7核心竞争力①大学生——稳定的客源；②运作低成本广告——传单、短信；③选址优势——学生众多，客源较稳定第三章 产业分析3.1SWOT分析报告3.1.1、S—Strength（优势） ①趁其他旅行社未进入或已进入但未站稳大学生市场之际，率先进入和站稳市场，充分发挥品牌优势，达到先入为主的效果②潜在市场大，市场前景好③本公司的产品在旅游行业大军中有较强的竞争力④公司员工以大学生为主，成员都是年轻人，有创新精神，开拓性强。

且有专业的旅游、策划、心理等知识，较为专业⑤本公司属于创业型公司，调动灵活，调节性强3.1.2、W—Weakness（劣势）①公司规模小，资金有限②抗风险能力弱③员工多为创业者，缺少经验3.1.3、O—Opportunity（机会）①同行业中做大学生旅游市场的公司较少②法定假期的增加使大学生有了较多的自由支配时间③父母提供大学生较为宽裕的生活费用使得大学生有能力旅游④大学生出游动机逐渐成熟⑤国家大力支持旅游业发展3.1.4、T—Threat(威胁)①旅行社间大打价格战，会流失一部分消费者②大学生自主旅游增多③随着国家对外资或中外合资旅行社准入条件的放宽，局时，国内整个旅游行业将面临严峻的考验3.2大学生旅游市场特征①大学生旅游群体注重价格，讲究经济，毕竟他们作为纯消费群体，可用于个人支配的资金不多，对于价格较为敏感②目的地的选择以短时间、邻近地区、自然风景类为主，根据《中国驴友报》对高校学生专项抽样调查显示，大学生出游旅游天数多以2-4天为主，比例总和占74.2%，大学生履历少，对新奇事物较好奇，探索心强，其中两性搭配占大多数 ③出行顾虑多，虽然出游愿望强烈，但由于顾虑大多不。