模块四unit1advertising.doc

模块四 Unit1 Advertising【考点透视】 I 重点短语advertise v. ~ (a new product) on TV / in the newspaper1. ~ for a secretary / a job = put an advertisement advertising n. [U] 广告，广告业advertiser n. 登广告者；广告商do sb. a service 服务/ 帮助某人 2. service be of service to sb. 对某人有用at one’s service 随时为某人服务serve in the army 在部队服役serve the people 为人民服务serve serve food / dinner 上菜/饭serve as = act as 充当serve sb. (with) sth. = serve sth. to sb. 用……招待某人How can we serve you?（营业员对顾客的用语）你要买些什么？ / 需要我们为你服务吗？Are you being served? 你点过菜了吗？Dinner is served. 晚餐已经准备好了。

First come, first served. 先来先伺候；讲先来后到intended adj. ①= planned, meant, desired the ~ meaning / result / effect / purpose ②为……计划或设计的 a book ~ for children①intend to do sth. / doing sth. 打算干……②intend to have done 本打算干……3. intend v. ③intend sb. to do sth. 打算使某人干……④intend that-从句 They intend that the plan should be put into practice within the year.→ They intend the plan to be put into practice within the year.intention n. with the ~ of doing sth. = with the ~ to do sth. 有做某事的意向by ~ 故意地vt. 治愈；治疗 ~ sb. / one’s headache ~ + sb. + of + 病名4. cure n. [C] “治疗（办法）”、“药方”，其后接“for +病名” an effective ~ for cancer n. [C] [U] 评论，评语；意见 make a comment on / upon / about …5. comment v. 常作 vi. 后接介词 on / about 接 that 从句connect vt. ~ + A +with/ to / and +B 把 A 与 B 连接The bridge connects the island with / to / and the mainland.vi. ~ with 与……连接6. This corridor connects with the living room.作“与……有联系/ 有关”解时，常用于“be connected with”这句式。

have something to do with 这里的 with 不能换成 toShe was connected with the murder.connection n. in ~ withhave no choice but to do sth. 别无选择，只有做某事make a choice between A and B 在 A 和 B 之间作出选择7. choice There is no choice in sth. 在某方面没有选择的余地Be careful in your choice. 小心选择at one’s own choice 随意地if it is convenient to you 如果你方便的话8. convenient adj. be convenient for sb. to do something 某人干某事合适arrange a convenient place 安排合适的地方You are convenient. （×）convenience n. to do sth.sth.9. determine v. + that-从句wh-从句sb. to do sth.determined adj. ①可作表语或定语②后可接不定式、状语或从句a very determined womanI was so angry that I was determined to tell him what I thought of him.I left him, determined never to set foot in his house again.He was determined that she should marry Dick.10. particular adj. be particular about 对于……讲究/ 挑剔in particular 尤其，特别地 particularly = especially 如：He is particularly good at maths.react to = be response to 对……作出反应11. react react on/ upon = have an effect on 对……起作用 / 有影响react against 反对，抵抗 II 重点句型1. Not all ads play tricks on us though.3. PSAs are meant to teach us and helped us lead better lives.4. It is important to try to appeal to the way the audience will react.【题例精析】 【例 1】 Come and see me whenever _________. A. you are convenient B. you will be convenientC. it is convenient to you D. it will be convenient to you【易错点悟】本题考查形容词 convenient 和时间状语从句的用法。

形容词和副词历来是高考热点，对于只能修饰物或只能修饰人的形容词要记住其用法要点精析】convenient 的主语为 it，而不是人，排除 A 和 B 项whenever 引导的是时间状语从句，其谓语动词要用一般现在时，不可用一般将来时答案】C【例 2】 Thank you for sending us ____ fresh vegetables of many kinds. You have done us____ great service. (2007 启东 3 月卷)A. /; a B. the; aC. /; / D. the; /【易错点悟】此题考查了冠词的用法要点精析】第一空表示“泛指”，而第二空构成一个短语 do sb. a great service，其意思为“给某人提供好的服务”service 在这里为抽象名词具体化答案】A【单元检测】单项填空1. The boy didn’t have any _______ but to do as his father had told him.A. idea B. wayC. chance D. choice2. The owner of the shop came up to see _____.A. what was the matter B. what the matter wasC. what is the matter D. what the matter is3. －Can I help you, madam?－_________.A. Yes, you can B. No, I don’t need anythingC. Of course, if you like D. No, thanks, I’m being served4. The foreign minister refused to ________ on the rumor that he had planned to resign.A. explain B. speakC. comment D. talk5. The children should be _____ not to play tricks ______ the disabled.A. educated; on B. trained; toC. educated; with D. trained; on6. The salesman said the car was in good condition, and I was foolish enough to ______ it.A. fall into B. fall for C. fall over D. fall down7. ―I thought you and Peter were going for a bike ride.―________, but the front wheel of my bike is bent and I haven’t had it fixed.A. We intended to B. I’m sorryC. Well, we went D. She was, and I won’t8. Children are fed up with their studies because they are _______ to do far better than they can.A. hoped B. promisedC. expected D. suggested9. I’m sure you did wrong to him. You know, he did _____ help and _____ no harm.A. meant to; meant B. meant; mean C. mean to; meant D. to mean; mean10. I’ve found that many people are still in _____ habit of writing silly things in _____ public places.A. the; the B. /; /C. the; / D. /; the11. When she _____ a tall dark figure watching her, she ran into the house immediately.A. was aware from B。