2020-2021大学《经贸英语阅读》课程考试试卷（含答案）.doc

某大学《院系： 专业班级： 姓名： 学号： 装 订 线 经贸英语阅读》课程考试试卷A适合专业: 考试日期: 所需时间: 120分钟 闭卷考试 试卷总分：100分I. Words and expressionsTurn the following words and expressions into corresponding English or Chinese versions. (151分， 共15分)1. 北美自由贸易协定2. 美联储3. 单边主义4. 道琼斯工业指数5. 宏观经济学6. 贸易壁垒7. 增值税退税8. 外商直接投资9. trade deficit10. blue-chip company11. distribution channels 12. devaluation 13. bubble economy14. globalization15. deregulationII. ExplanationExplain the following technical terms in English（45分，共20分）1. venture capital2. premium brands3. business cycle4. dumping Ⅲ. Translation Translate the following paragraphs into Chinese (120分，共20分）Mexico. The origins of outsourcing here can be traced to NAFTA, signed in 1993. The elimination of trade barriers created profit opportunities for the production of goods and services in Mexico. Even though productivity was lower in Mexico than in the U.S., and there were additional transportation costs, the wages in the country were low enough to compensate. The search for higher profits led to a shift in production facilities to Mexico. U.S. consumers were happy because they were able to buy similar products at lower prices. Mexican workers were happy as the higher demand for labor services resulted in higher wages. The standard of living for Mexican worker’s rose. NAFTA was a win-win situation. It’s not hard to see why outsourcing has become such a major political issue. The benefits of outsourcing — lower prices and higher profits — are spread out among shareholders and consumers. Consumers see lower prices and shareholders see higher profits. The stock market, when strong enough, offsets any protectionist pressure generated by the fear of job loses due to higher imports or job outsourcing. The investor class understands that a rising tide lifts all boats. IV. Reading Comprehension Here are three paessages with eath each followed by five questions (152分,共30分)Pessage Passage One:In contrast to advertising, personal selling establishes a two-way communication between the salesperson and buyer that allows the sales message to be adapted to the special circumstances of the customer. Personal selling is especially important when a detailed explanation or demonstration of the product is required. A salesperson is free to vary the message according to the motivations and interests of each individual prospect. Moreover, when objections are raised, the salesperson is there to provide appropriate counter arguments and explanations. Advertising can only respond to objections that the ads writer thinks are important to customers. Furthermore, personal selling can be specifically directed to qualified prospects, while a great deal of advertising is wasted because many people in the audience have no use for the product. Personal selling is more flexible in that the sales force can vary in size from one person to thousands. In contrast, advertising must be purchased as a campaign in fairly large blocks, perhaps the most important advantage of personal selling is that it is considerably more effective than advertising in closing the sale and getting the customer’ s signature on the order form.A clear indication of the utility of personal selling is provided by the large dollar expenses, and the significant number of persons employed in sales. Personal selling expenses exceed those of advertising. Many people are surprised by the level of spending for sales promotion. These expenses are growing rapidly and will soon exceed those for advertising. Sales promotion activities, such as point-of-purchase displays, contests, and prizes, are extremely important to sales personnel. Such activities can help mobilize positive factors, create enthusiasm, and provide topics for conversations with customers. The objective is not to maximize expenses for any one method, but rather to find a combination of activities that efficiently locates prospects, closes sales, and retains customers.1. The communication between the salesperson and customera) is one-sided in the case of advertisingb) allows the sales message to be adaptedc) is carried on smoothly in personal selling instead of in advertisingd) is stopped by advertising and restored by personal selling2. Which of the following make(s) personal selling important?a) Varied purposes and interests of different customers.b) Response to objections of important customers.c) Enlargement of sales force and sales campaign.d) The considerable number of persons employed in sales.3. The management spends a larger amount of moneya) employing salesmen and saleswomenb) on renewing advertisementsc) on sales promotiond) in closing the sale4. It can be inferred from the passage that ______.a) perso。