水果主题酒店创业计划书.ppt

水果主题酒店水果主题酒店L/O/G/O目录目录1.1.1.1.背景背景背景背景 2 2 2 2. . . .设计说明设计说明设计说明设计说明 3.3.3.3.设计方案设计方案设计方案设计方案4.4.4.4.营销策略营销策略营销策略营销策略 5. 5. 5. 5. 财务预算财务预算财务预算财务预算 6.6.6.6.经营风险与对策经营风险与对策经营风险与对策经营风险与对策  旅游交通，旅行社，旅游饭店是旅游业的三大支柱，旅游交通，旅行社，旅游饭店是旅游业的三大支柱，饭店业的发展反应并促进地方经济的发展饭店业的发展反应并促进地方经济的发展 主题酒店是以某一特定的主题，来体现酒店的建筑主题酒店是以某一特定的主题，来体现酒店的建筑风格和装饰艺术，以及特定的文化氛围，让顾客获得富风格和装饰艺术，以及特定的文化氛围，让顾客获得富有个性的文化感受；同时将服务项目融入主题，以个性有个性的文化感受；同时将服务项目融入主题，以个性化的服务取代一般化的服务，让顾客获得欢乐、知识和化的服务取代一般化的服务，让顾客获得欢乐、知识和刺激。

历史、文化、城市、自然、神话童话故事等都可刺激历史、文化、城市、自然、神话童话故事等都可成为酒店借以发挥的主题成为酒店借以发挥的主题 主题酒店的推出在国外已有主题酒店的推出在国外已有50多年的历史世界上最多年的历史世界上最早的主题酒店兴起于早的主题酒店兴起于1958年加利福尼亚的年加利福尼亚的MadonnaInn，首先推出，首先推出12间主题客房，随后发展到间主题客房，随后发展到109间，成为当间，成为当时最早、最具代表性的主题酒店发展在美国拉斯维加时最早、最具代表性的主题酒店发展在美国拉斯维加斯，现在该城被称为斯，现在该城被称为“主题酒店之都主题酒店之都”背景背景设计说明设计说明 我们设计是以水果为主题的酒店结我们设计是以水果为主题的酒店结合现代科技感的手法，可以将它定位于合现代科技感的手法，可以将它定位于休闲度假类休闲度假类 我们的酒店可以满足高档酒店的各种我们的酒店可以满足高档酒店的各种功功 能配套，而高档的装修风格在整体上能配套，而高档的装修风格在整体上也体现了生活品质也体现了生活品质 当消费者进入我们酒店后，可以感受当消费者进入我们酒店后，可以感受到无限的新奇感，仿佛进入了另一个空到无限的新奇感，仿佛进入了另一个空间，亲身感受豪华的气息。

间，亲身感受豪华的气息设计方案设计方案1、前期进行调查问卷、前期进行调查问卷2、前台设计、前台设计3、走廊，楼梯设计、走廊，楼梯设计4、客房设计、客房设计5、阳台设计、阳台设计6、果园设计、果园设计大堂设计大堂设计当我们走进大堂我们可当我们走进大堂我们可以看到用以看到用xx做的桌子，做的桌子，以及以及xx做的沙发做的沙发 酒店的总体造型我们将用酒店的总体造型我们将用水果水果xx，酒店的大门用，酒店的大门用xx 大堂的背景我们将采用大堂的背景我们将采用xx，，给人带来一种给人带来一种xx的感觉大大堂堂feature 01feature 0255%16%45%41%16%50%A productB productC product通过调查问卷的形式了解社会中高收入人通过调查问卷的形式了解社会中高收入人群，在平时旅行或度假期间，喜欢去哪里群，在平时旅行或度假期间，喜欢去哪里游玩，并会选择怎样的酒店？并调查一下游玩，并会选择怎样的酒店？并调查一下他们对水果类主题酒店有怎样的看法？他们对水果类主题酒店有怎样的看法？前期调查问卷前期调查问卷走廊走廊4 41. xx水果水果2. xx水果水果 3. xx水果水果楼梯楼梯电梯电梯4. Describe contents for a Step1 - Description of the sub contents - Description of the sub contents走廊、楼梯设计走廊、楼梯设计客厅，厨房客厅，厨房卧室卧室浴室浴室客房设计客房设计阳台设计阳台设计果园设计果园设计免费采摘免费采摘免费采摘免费采摘自费采摘自费采摘自费采摘自费采摘Description of the company’s sub contentsDescription of the company’s sub contents入住我们酒店入住我们酒店xx房房间的可以获得一次免间的可以获得一次免费果园之旅，他们可费果园之旅，他们可以利用空闲时间前往，以利用空闲时间前往，体验采摘乐趣，采摘体验采摘乐趣，采摘到的水果归客人所有。

到的水果归客人所有入住我们酒店xx房间的客人只需付xx元即可参加这次活动而入住我们酒店xx房间的则需加付xx元营销策略营销策略我们的酒店是以水果类为主题的水果是一种健康的象征我们主要争对的客户群是中高收入者20.4%20.4%Description of the company’s products20.4%20.4%Description of the company’s products90%90%Description of the company’s products38%38%Description of the company’s productsClick to edit title styleYour TextYour TextYour TextYour TextClick to edit title styleYour TextYour TextYour TextYour Text2005200620072008ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.A title about contentDescribe a vision of company or strategic contents.Click to edit title style Please write down of feature for the product.featurefeaturemeritmeritnecessitynecessityPlease write down of feature for the product. Please write down of feature for the product.• ContentsThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to edit title styleClick to edit title styleClick to Click to add Textadd TextClick to Click to add Textadd TextClick to Click to add Textadd TextClick to Click to add Textadd Text-ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.- Description of the contents- Description of the contents“A title about content”“A title about content”CompanyL/O/G/O- Description of the contentsClick to edit title styleTextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to edit title styleTitle Description of the contentsTitle Text Text Text Text Text Text Description of the contentsThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to edit title styleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ContentsContentsContentsContentsClick to edit title styleContent 03Content 02Content 01• Description of the contentsThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.• Description of the contents• Description of the contents• Description of the contents• Description of the contents●ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.  Title Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Title Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Title Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to edit title styleTitle Title ContentsContentsContentsContentsThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.- Click to add Text- Click to add Text- Click to add Text- Click to add TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.- Click to add Text- Click to add Text- Click to add TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to add TextClick to edit title styleClick to edit title stylev ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.A B C DA B C D80%90%30%55%A. Description of the contentsB. Description of the contentsC. Description of the contentsD. Description of the contentsText Text Text Text Description of the contentsDescription of the contentsDescription of the contentsDescription of the contentsDescription ofthe contentsDescription ofthe contentsText Text Title Title Click to edit title style2006~20072005 ~ 20042003 ~ 20022001 ~ 2000• Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.• Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.• Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.• Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to edit title styleClick to edit title styleCEOText Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Thank You!。