s-max三维展示方案课件.ppt

将真车开到网上,无需到现场,线上体 验S-MAXInteractive advanced Web-3D solutions taking them on a field-tour of your car, Exterior and interior simply on Internet.,■ 项目背景分析 In-depth background ■ 产品主要卖点 Custom-made highlights ■ 具体Web3D设计制作方案介绍 Web3d further explanation,方案内容: project introduction,长安福特新车型S-max即将进入中国市场，为中国消费者带来崭新的选择和更多惊喜为了更细致丰富的传播产品相关信息及品牌理念，更好的定位产品卖点，决定增加3D互动的内容Interactive S-Max Web-3D Targeted:Focus on the Brand-new Chang’an Ford ‘s launching features Profoundly impacting Ford breakthroughs Suitable for positioningdirect interaction with your brand Letting customers get their hands on your product.!,,项目背景 In-depth background,Kinetic Design 动感设计 Driving Dynamics 精准驾驭 Flexible Space灵动空间 (5+2 seating; Fold Flat System)（5＋2座位布置，“完全放平系统”）,产品主要卖点 Key Features :,针对产品主要特色及3D互动技术的特点，拟定如下设计方案 Effectively combined S-Max brand-new features and Web-3D significant technologies, custom-made strategies are as follows:本方案系统将分两大部分讲述： 外观和内饰 Exterior and interior,具体方案制作内容 In-depth Content,外观部分Exterior ： 总体界面宜简约明朗。

产品换颜色的时候，界面的风格保持同步的改变动感的线条设计表现: Kinetic Design: 360度的互动，三个轴向（XYZ）的自由旋转，放大缩小，不管是任一个角度，产品可以停留供用户观看 基于三视图的精准模型，精确地体现了产品富有曲线美的特征，真实的质感和光影 Creates much of Web-3D's award- winning rich media content.,实时更换车体颜色，只需要轻轻一点，无论产品处在什么状态，颜色立刻更换 Interactive mouse effects --- mouseclick , object color change.,动态更换背景，模拟不同的场景中，同步更换产品处在不同环境光的效果例如中午和傍晚，车身会反射不同的环境光让观者能够产生身临其境的视觉享受 Animated lighting effects , applying to background,方向盘旋转动作, 同时汽车前轮拐弯动作3D表现user-controlled 3D –Clip-through the “steering-wheel”Integrated seamlessly into the 3D visualization of turning a corner,精准驾驶 Driving Dynamics,,打开前盖，可以看到内部的发动机。

Sound!,精准驾驶 Driving Dynamics,甚至可以听到发动机富有力量的声音 产生开车的冲动,线上车展,S-max的自动旋转,甚至配上虚拟(vr)模特,线上体验车展models let users see a product from all anglesAdjustable tempo (ease-in/out, smooth),,3D按钮，产品各局部特色及功能介绍无论车旋转到任何角度，这些提示按钮是附着在车上同时旋转，鼠标移到这些按钮处，显示相应的介绍内容 3D buttons for a scene UI, and accomplish many of the common tasks previously associated with manually data visualization,动感设计元素体现,Kinetic Design,内饰部分interior ：三个轴向（XYZ）360度的旋转，不管是任一个角度，产品可以停留供用户观看XYZ all –inclusive rotating, while maintaining the original framework Given the photo-realistic car tours, or by employing unique interactive elements that have an undeniable 'wow' effect on viewers.,示意图,动画演示并进行不同座椅的折叠和组合 Seats Assets are automatically compressed and prepared for web delivery, resulting in the highest quality Internet S-Max presentations.,有容乃大，完全折叠平放系统（ 5+2 seating; Fold Flat System ）3D动画演示：,有容乃大，完全折叠平放系统（ 5+2 seating; Fold Flat System ）3D动画演示：,放置进去不同物品以强化空间的利用价值。

Incremental editing, Add 3d objects in one scene, to highlight S-Max flexible space portfolio 动感十足，让消费者充分领略S－MAX灵活多变的空间组合 Web-3D slide show with transition effects and autoplay,进行可选配件的选择，3D图像同时变化 增加了产品的亲近感并产生的影响，消费者因为惊讶于这种体验方式而印象深刻 Assets are automatically and dramatically compressed and prepared for web delivery expand the ad for a more engaging experience enables direct conversion of 3D content,不同声音的模拟试听，比如鼠标话到方向盘中间，可以试听剌叭的声音，或者放到脚刹处试听刹车的声音等等 Giving an unparalleled rich media sound experience within a banner advertisement that encourages a customer to buy a product.,音效模拟,以线框(wire)模式显示产品 体现了产品的科技含量及透视感觉。

impressive online deliverable multimedia files. - Computer Arts,在以上互动作品的基础上，进一步3D相关制作服务包括:,High-res Vehicle’s model and material可直接渲染的车辆模型和材质 S-MAX exterior, interior & structure images车辆外观，内饰和结构的图片 Homepage scene and transferring animation主页面场景及场景转换过渡动画 Vehicle animation according to the actors’ angle and actions 配合人物拍摄角度，合成车辆动画,5. 360 exterior and interior show of S-MAX (to fit in the flash game) 内外360度展示（配合Flash游戏需要） Flexible Space (5+2 seating; Fold Flat System) 车辆座椅5＋2座位布置，“完全放平系统”的展示动画 Different colors vehicles of S-MAX 不同色彩车辆效果图片,。