苏宁公司英文简介.doc

苏宁公司英文简介一、公司概况 Brief Introduction苏宁电器1990年创立于江苏南京，是中国3C (家电、电脑、通讯)家电连 锁零售企业的领先者 .截至 2009年，苏宁电器连锁网络覆盖中国大陆 30个省， 300 多个城市、 香港和日本地区， 拥有近 1500 家连锁店， 80 多个物流配送中心、 3000家售后网点，经营面积 500万平米，员工 1 5万多人，年销售规模 1200亿 元品牌价值 508.31 亿元，蝉联中国商业连锁第一品牌名列中国上规模民企 前三，中国企业 500强第 54位，入选《福布斯》亚洲企业 50强、 《福布斯》 全球 2000 大企业中国零售企业第一Founded in 1990, Suning Appliance is the leading company in the industry of 3C(consumer appliance, computer and communication products) home appliance retail chain in China. Up to 2009, Suning has built up a chain network nearly 1,500 stores, covering more than 300 cities in 30 provinces and municipalities all over China 's mainland, Hong Kongand also Japan, with over 150 thousand employees and annual sales volume of above 120 billion RMB.Boasting its brand value of 50.831 billion RMB, Suning retains ahead of the Chinese commercial chain industry, and ranks the Top 3 domestic private companies and No.54 amongthe Top 500 Chinese companies, further to be elected into the Forbes Top 50 Asian Enterprises and No.1 Chinese retail companyamongForbes Global Top 2000 Enterprises.2004年 7 月，苏宁电器( 002024)在深圳证券交易所上市。

凭借优良的业 绩，苏宁电器得到了投资市场的高度认可，是全球家电连锁零售业市场价值最 高的企业之一Suning Appliance (002024) was listed on Shenzhen Stock Exchange in July, 2004. Relying on its excellent performance, Suning Appliance has been comprehensively recognized in the investment market thus becoming one of the homeappliance retail companies with the highest market value in the world.二、连锁发展 Chain Development 围绕市场需求，按照专业化、标准化的原则，苏宁电器将电器连锁店面划 分为旗舰店、社区店、专业店、专门店 4大类、 1 8种形态，旗舰店已发展到第 七代苏宁电器采取“租、建、购、并”四位一体、同步开发的模式，保持稳 健、快速的发展态势，每年新开 200 家连锁店，同时不断加大自建旗舰店的开 发，以店面标准化为基础，通过自建开发、订单委托开发等方式，在全国数十 个一、二级市场推进自建旗舰店开发。

预计到 2020 年，网络规模将突破 3500 家，销售规模突破 3500亿元Centered on market demands, and in line with the principles of being professionalized and standardized, Suning Appliance divides its chain store formats into 4 types, namely, flagship store, neighborhood store, specialized store and boutique store with 18 specific forms, and its flagship store has been upgraded into the 7th generation. Relying on the synchronou s development of “leasing, construction, acquisition and merger”, Suning pursues its development in a steady and rapid pace with the plan of opening 200 new chain stores annually. Meanwhile, Suning enhances its strength in self-constructed stores. Based on the existing store standardization, Suning promotes its self-constructed projects in ten plus major cities nationwide through such ways as self development and order-commissioned development. It is estimated that by 2020, the companynetwork will achieve 3500 stores nationwide with the sales volume of above 350 billion RMB.三、市场经营 Marketing 整合社会资源、合作共赢。

满足顾客需要、至真至诚苏宁电器坚持市场 导向、顾客核心，与全球近 10000 家知名家电供应商建立了紧密的合作关系， 通过高层互访、B2B联合促销、双向人才培训等形式，打造价值共创、利益共 享的高效供应链Integrating social resources, cooperation and all-win. Satisfying customer needs, sincerely and genuinely. Market-oriented and customer-centric, Suning Appliance has established close relationship of cooperation with nearly 10,000 famous home appliance suppliers home and abroad, further to build up a high efficient supply chain of making and sharing benefits together through various ways including high-level communication, B2B, combine promotion, bilateral and talent training, etc..与此同时，坚持创新经营，拓展服务品类，苏宁电器承诺“品牌、价格、 服务”一步到位，通过B2C联名卡、会员制营销等方式，为消费者提供质优价 廉的家电商品，并多次召开行业峰会与论坛，与国内外知名供应商、专家学者、 社会专业机构共同探讨行业发展趋势与合作策略，促进家电产品的普及与推广， 推动中国家电行业提升与发展。

目前， 苏宁电器经营的商品包括空调、冰洗、 彩电、音像、小家电、通讯、电脑、数码、八个品类 （包括自主产品 ） ，上千个 品牌， 20 多万个规格型号Meanwhile, persisting in business innovations and expanding service categories, Suning promises the optimum integration of "brand, price and service", and resorts to various methods such as B2C, joint bank card and membership promotion so as to provide abundant quality products with rational prices to customers. With a series of industry summits and forums sponsored, Suning also makesefforts to explore the development tendency and cooperation strategy together with many other suppliers, expert and scholars as well as social institutions, thereby promoting the development of the entire home appliance industry in China. Currently, Suning offers 8 major categories including air-conditioner, refrigerator, washing machine, color TV, Audio-video products, small home appliance, communication products, computers and digital products covering more than 200 thousand specifications of nearly 1,000 brands.四、终端服务 Terminal Service 服务是苏宁的唯一产品，顾客满意是苏宁服务的终极目标。

苏宁电器立志 服务品牌定位，连锁店、物流、售后、客服四大终端为顾客提供涵盖售前、售 中、售后一体化的阳光服务Suning considers service as its unique product and customer satisfaction as its ultimate goal. It 's determined to level up itsservice brand positioning, further to provide customers the entire before, in and after service.连锁店服务方面，苏宁电器以客户体验为导向，不断创新店面环境与布局， 制定了系列店面服务原则，率先推出 5S服务模式，会员专区、VIP导购实现一 站式购物根据顾客多样化需求，提供产品推荐、上门设计、延保承诺、家电 顾问等服务Customer experience directed, Suning has innovated the environment and layout of stores, establishi。