中小企业-百年经典.ppt

Wuishan, 1 April 2005Edward Burman欧盟对中小企业的界定欧盟对中小企业的界定* Apprentices or students engaged in vocational training with apprenticeship or vocational training contracts are not included in the headcount.中小企业是欧洲经济的发动机中小企业是欧洲经济的发动机Gnter Verheugen, Member of the European Commission Responsible for Enterprise and Industry2千千3百万家中小企业百万家中小企业占占全部企业数全部企业数99 % 提供了提供了7千千5百万个工作岗位百万个工作岗位贡献了大量的卓越的企业家群体和创新成就贡献了大量的卓越的企业家群体和创新成就中国的中小企业促进中小企业法促进中小企业法1st January 2003Small Enterprises: 50-100Medium-Sized Enterprises: 101-500占据国内企业总数占据国内企业总数99.04 %工业产值比重工业产值比重75%提供了提供了75%的城市劳动力就业机会的城市劳动力就业机会Source: State Economic & Trade Commission (http:/ 中小企业的分类中小企业的分类 (7-3-2003) 工业部门工业部门: Medium-sized enterprises in this category should employ 300 or more people, with annual revenue and total assets exceeding RMB 30 million and 40 million respectively. 建筑业建筑业: Medium-sized enterprises in this sector should employ 600 or more people, with annual revenue and total assets more than RMB 30 million and 40 million respectively. 批发与零售批发与零售: Medium-sized enterprises in this sector should employ 100 or more people, with annual revenue exceeding RMB 30 million. 交通运输交通运输: Medium-sized enterprises in this sector should employ 500 or more people, with annual revenue exceeding RMB 30 million. 饭店餐饮饭店餐饮: Medium-sized enterprises in this sector should employ 400 or more people, with annual revenue exceeding RMB 30 million. Source: State Economic & Trade Commission (http:/ five forces波特的竞争波特的竞争5要素要素Potentialnew entrantsSubstitutesCompetitorsSuppliersBuyers新的要素新的要素意大利公司的特点意大利公司的特点为什么选择意大利为什么选择意大利?与与中国的历史渊源中国的历史渊源:Giovanni da Pian del Carpini (1245) to Prato (2005)纺织业、时装业、制鞋业、食品业纺织业、时装业、制鞋业、食品业-享誉全球享誉全球典型的中小企业经济特征典型的中小企业经济特征Chinese companies in PratoSource: http:/une.prato.it/immigra/cinesi/imprese/statoatt案例分析案例分析: Wang Liping1980-1989: 服装业的一普通员工服装业的一普通员工1989:投资投资 $35,000 从事服装用织线，专供当地从事服装用织线，专供当地华人服装工厂华人服装工厂2005: 开始销售服装用织线和缝纫机配件开始销售服装用织线和缝纫机配件营业额营业额2003: $720,000利润利润 2003: $41,000 (+ 50% on 2002) Why Italy?Long historical links with China:Giovanni da Pian del carpini to PratoWorld leader in textiles, fashion, shoes and foodAn SME economyWhy Italy?Long historical links with China:Giovanni da Pian del carpini to PratoWorld leader in textiles, fashion, shoes and foodAn SME economyAn SME economySource: Small Businesses, Job Creation and Growth, OECD, 1997意大利中小型公司为主的经济特征意大利中小型公司为主的经济特征What matters most for Italians?钱钱53.5%休闲休闲61.8%工作工作72.8%健康健康80.4%朋友朋友85.5%家庭家庭92.7%意大利人的价值观意大利人的价值观Armani; Barilla; Benetton; Cerruti; Ferrari; Gucci; Pirelli; Stefanel; Versace; Zegna.Source: ISTAT, 2001Groups of small and medium enterprises50% 意大利制造业（超过意大利制造业（超过50名员工）企业组成集团名员工）企业组成集团等量于等量于其他国家的中型企业其他国家的中型企业Source: Monferr, S. I Gruppi di PMI, Economia e Management, March 2000.中小型公司组成集团中小型公司组成集团集团集团 区域区域Biella:羊毛羊毛Vigevano: 制鞋制鞋Carpi: 毛织品毛织品Prato: 纺织业纺织业Faenza: 陶瓷业陶瓷业BCPVF案例案例1:时装业时装业A Fashion “pole”TV & RadioMagazinesSportswearNewspapersHautecouture时装业的行业圈子时装业的行业圈子 Cultural factors Economic factors文化因素文化因素经济因素经济因素时装业体系时装业体系Economic factors 丝绸丝绸:Cistercians(13th century) Florence(14th century) Renaissance (14th century)羊毛羊毛: Cistercians(13th century) Florence(14th century) Renaissance (14th century)经济因素经济因素Historical fashion firms1881 - The Cerruti company founded in Biella;1910 - Trussardi leather glove company founded;1918 - Adele Fendi establishes a fur business in Rome;1920 - Elsa Schiaparelli achieves instant success as a designer; 1923 - Salvatore Ferragamo opens a shoe store in Hollywood (1936 in Florence); 1948 - Ottavio Missoni meets wife and business partner Rosita; 1950 - Emilio Pucci opens his couture house; 1950 - Roberto Capucci opens a small atelier in Rome. 历史上的时装公司历史上的时装公司Pitti:birth of modern Italian fashionJuly 1952: 9 fashion houses and 16 producers of sports and boutique clothing showed in the White Room;Florence: artistic heritage:Giotto, Michelangelo, Leonardo, Botticellifashion:Gucci, Emilio Pucci, Ferragamo, Dolce & Gabbana比蒂比蒂:现代意大利时装业的发源地现代意大利时装业的发源地The fashion industry in Italy today 企业数企业数: 80,000 雇员数雇员数: 920,000; 营业额营业额: 81 billion意大利时装业的今天意大利时装业的今天设计师设计师8,178展会展会41杂志杂志77公关中介公关中介5,911公司公司 80,000Fashion as an integrated system作为一套完整体系的时装业作为一套完整体系的时装业Key Success FactorsCreativity and Italian designersFlexible enterprisesHigh quality standards of the textile industry成功的关键成功的关键创造性和意大利设计师创造性和意大利设计师灵活的产业结构灵活的产业结构高质量的面料行业高质量的面料行业1. Have growth as objective把成长作为目标把成长作为目标Havegrowthasobjective 2. Business idea as driver of growth商业理念商业理念-成长成长的驱动因素的驱动因素把成长作为目标InnovativeproductHavegrowthasobjective Business idea as driver of growthNew productionmethodInnovativeproduct商业理念商业理念-成长成长的驱动因素的驱动因素把成长作为目标跨国界的跨国界的Tortellini1961: Giovanni Rana started to work with his brothers and sisters in the familys bakery, which made bread, pasta and cakes.Tortellini were produced to order: the filling was prepared on Thursday; tortellini were produced on Friday and Saturday; delivery was on Sunday. 1968: Giovanni Rana invented the first machine for making tortellini, raising production capa。