四环医药2003年度营销计划（格式样本）.doc

北京理实佳讯管理顾问有限公司 地址：北京市朝阳区北四环中路 6 号华亭嘉园 A 座 10F 100029Raise-Win Management Consulting Co.,Ltd Email：lshe@ http：www.m-1理实佳讯RAISE-WIN四环医药科技股份有限公司2003 年度营销计划北京理实佳讯管理顾问有限公司二零零贰年十一月郑重声明理实佳讯公司出具的文本文件仅限于本公司和受托客户所持有，不得外传，翻版必究法律顾问：中伦律师事务所 王清友律师北京理实佳讯管理顾问有限公司 地址：北京市朝阳区北四环中路 6 号华亭嘉园 A 座 10F 100029Raise-Win Management Consulting Co.,Ltd Email：lshe@ http：www.m-2理实佳讯RAISE-WIN目 录目 录 ..................................................................................................................................................................................................................................................................................1目 录 ..................................................................................................................................................................................................................................................................................2第一章 营销计划制定细目 ...........................................................................................................................................................................................................................5第二章 2002 年营销计划 ................................................................................................................................................................................................................................8前言 .....................................................................................................................................................................................................................................................8第一节 四环公司 2003 年度营销目标 .......................................................................................................................................................................91.1四环公司 2003年度主要经营目标 ......................................................................................................................................................................91.2 产品获利计划 .................................................................................................................................................................................................................10第二节 四环公司 2003 年度销售目标 ...................................................................................................................................................................122.1 全国销售目标 ..................................................................................................................................................................................................................122.1.1 大区部门别销售目标 ..............................................................................................................................................................................................122.1.2 产品别销售目标........................................................................................................................................................................................................132.1.2.1 华素片年度区域目标分解 .................................................................................................................................................................................15北京理实佳讯管理顾问有限公司 地址：北京市朝阳区北四环中路 6 号华亭嘉园 A 座 10F 100029Raise-Win Management Consulting Co.,Ltd Email：lshe@ http：www.m-3理实佳讯RAISE-WIN2.2.1 销售部销售目标 ....................................................................................................................................................................................................172.2.1.1 东北区销售目标 ...................................................................................................................................................................................................172.2.1.1.1 区域销售目标 ...................................................................................................................................................................................................172.2.1.1.2 东北区销售人员销售目标 ............................................................................................................................................................................192.2.2.1 华北区销售目标 ......................................................................................................................................................................................................202.2.2.1.1 区域销售目标................。