bec中级口语(精简版).doc

考试吧(E) -第一个极力推崇人性化服务的综合考试网站！BEC 中级口语主讲：谢娇岳第一课时Introductionⅰ、Why take BEC exams? strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语ⅲ、How to learn International Business English? 怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型1) 词汇方面commercial e.g. The TV show was interrupted by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors. (2) 短语方面soft selling　　 hard sellingSome sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach. have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff. 考试吧(E) -第一个极力推崇人性化服务的综合考试网站！break into/penetrate the marketThere is chance that we’ll manage to break into the UK market (3) 句型方面I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention… (4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire. royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. (5) 同义词、近义词、相似词的辨析。

1) chairman, president, CEO, Managing Director, General Manager.2) dealer, merchant, trader, businessman, distributor. 3) deputy, vice-, associate, assistant. 4) discharge, unload, land5) discount, reduction, rebate, allowance. * 熟悉世界贸易组织 熟悉国际商务英语有关行业的基本术语及其内涵意义 学习国际商务常识，略知相关专业知识 密切了解国际商务最新动态ⅳ、BEC2 ContentBEC2 考试主要是考学生的语言能力，包括听、说、读、写四个方面试卷所设计的语言文字基本山都与商务有关另外，还考学生的英语语法、结构等内容BEC2 考试分笔试和口试两大部分笔试包括阅读、写作和听力ⅴ、BEC2 Time. Preliminary Vantage AdvancedReading 1 hr 1 hrWriting1 hr 30 mins ﹡45 mins 1 hr 10 minsListening 40 mins 40 mins 40 minsSpeaking 12 mins ﹡﹡ 14 mins ﹡﹡ 16 mins ﹡﹡考试吧(E) -第一个极力推崇人性化服务的综合考试网站！( 2 candidates)ⅵ、BEC2 Grades* one overall grade * each skill counts for 25% * candidates also receive profile of performance* Preliminary: two pass grades* Vantage and Advance: three pass gradesⅶ、Introduction to BP Preparation Resource* vocabulary * textbook 《Pass Cambridge Vantage》Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是BV 常考的商务专题。

下面以 Brand power 举例说明：1． 掌握商务词汇短语E.g. to buy/develop/launch/sell/test/own/stretch/damage a brandE.g. brand image/leader/loyalty/name/power/stretching2． 掌握相关商务知识E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 3． 掌握相关背景知识Tesco, J Sainsbury, Asda《Working in English》* mock exam papers: 9 setsⅷ、Register for BVⅸ、Business ResearchAnswering business studies question Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills: Level One Description/IdentificationLevel Two　　 ExplanationLevel Three 　 　AnalysisLevel Four 　 　Evaluation考试吧(E) -第一个极力推崇人性化服务的综合考试网站！To gain the highest grades, candidates must show evidence of the higher skills Key types of questions 　　 　　 　　 　　 　　 Responses should:Identify/state/describe.. 　　 　　 　 　 　　 　　 make a pointExplain/outline… 　　 　　 　 　　 　　 　　 make a point and develop itDiscuss… 　　 　　 　 　　 　　 　　 　　 　　present two sides of the debateExamine/assess/analyse.. 　　 　　 　　 　　 　　 make a point and develop fully with some question of itCritically assess/to what extent… 　 　 　　 　　 explain both sides and evaluateHow to answer questionsExample question: What determines the price of a product? Example answer:● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Example Question: Should firms train their employees?Answer:By tra。