Lecture9广告文本的翻译.ppt

航空牌”人造皮革箱用料上乘，做工精细，款式新颖，价格合理 ，规格齐全，欢迎选购Aviation” Artificial Leather SuitcaseSelected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.Practicesimple and short sentenceelliptical sentenceimperative sentenceinterrogative sentenceImpossible is nothing! – Adidas A diamond lasts forever. – De Bierres Think small. - WAt the heart of image. – Nikon Beauty outside, Beast inside. – Mac Imagination at work. –GE Don’t be evil. – Google Save money. Live better- Walmart Let your fingers do the walking.-Yellow Pages Have you met life today? - Metropolitan Life Insurance Does she …or doesn’t she? – Clairol Advertising Language---- SyntaxSyntax– More sun and air for your son and heir. – Trust us. Over 5000 ears of experience. – From sharp minds, come Sharp products. – A deal with us means a good deal to you. – 药材好，药才好。

punparallelism –No business too small, no problem too big. （IBM） –Come to Marlboro country. Come to where the flavor is. （ Marlboro）– 你不理财，财不理你 –Take Toshiba, take the world. （ Toshiba）Advertising Language---- RhetoricRhetoric– Spend a dime, Save you time. – We integrate, you communicate. - Mitsubishi Electric – Grace, space, pace. - Jaguar– 要想皮肤好，早晚用大宝rhyme– Featherwater, light as a feather. 牛奶香浓，丝般感受– Poetry in motion, dancing close to me. - Toyota –Give me Green World, or give me yesterday.–Not all cars are created equal.parodysimilepersonification标语体广告 slogan a. 直译• 一切皆有可能。

李宁服饰）• 拥有完美肌肤的秘诀丁家宜）• Good to the last drop. – Maxwell House Coffee • The taste is great.(Nestle)广告英语的文体特点及翻译Anything is possible. The secret for perfect skin. 滴滴香浓，意犹未尽 味道好极了 标语体广告 slogan b. 意译• 国酒茅台，相伴辉煌• 运动休闲，我行我速 （CBA运动休闲）• 鹤舞白沙，我心飞扬（白沙集团）• 我有我品质（龙的牌真空吸尘器）• Intel Inside. – Intel Pentium • Kids can't wait.Apple/Macintosh: 广告英语的文体特点及翻译Good and vigorous spirit. Go my own way.Fly higher. What we do, we do well. 英特尔奔腾给电脑一颗奔腾的“芯” 不尝不知道，苹果真奇妙 标语体广告 slogan c. 仿译• 爱您一辈子（绿世界化妆品）• 中原之行哪里去？郑州亚细亚亚细亚商场）• 随身携带，有备无患；随身携带，有惊无险。

速 效救心丸）广告英语的文体特点及翻译Love me tender, love me true. While in Zhengzhou, do as the Zhengzhounese do - Go shopping in the Asian Supermarket. A friend in need is a friend indeed. 陈述体广告 narrative “雪莲”牌羊绒衫 • 北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料 制成本品具有色泽鲜艳、手感柔滑、穿着舒适、轻,软,暖 等特点，由于该产品品质优良、做工精细、花型、款式新颖 、尺码齐全，受到过外消费者的热烈欢迎 广告英语的文体特点及翻译“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad. 证言体广告 testimony advertising以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露 ，头发变得健康，亮泽。

因为潘婷营养洗发露含有独特的维他命 原Ｂ５，能由发根渗透到发尖，其全新改良配方，能加倍保护头 发，免受损害，令头发分外健康，加倍亮泽 广告英语的文体特点及翻译My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5,which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.描写体广告 descriptive advertising欢迎到青岛来 这里有美丽的风景，激动人心的奇观，一流的设施，高效的服务 ．你可以在美丽的沙滩上，金色的阳光里，恣情嬉戏，尽情享受 ． 广告英语的文体特点及翻译Welcome to Qingdao Here you will see beautiful scenes, breathtaking wonders, First-class facilities and efficient services. You can bask, indulge, and luxuriate on the beautiful beaches, and in the golden sunshine.招聘、求职、招标类广告 聘请秘书 要求女性，两年相关经验，打字准确，英语口语流利，熟悉下列 计算机语言：WordStar, Lotus, dBASE, Multimedia。

我们将为录 用者提供优厚的薪水、五天工作及医疗保险有意者请将申请连 同个人简历、工资要求、联系及近照一张寄至广州8152信箱 广告英语的文体特点及翻译Wanted A female secretary. 2 years relevant experience. Accurate typing. Good command of spoken English. Good knowledge of computer: WordStar, Lotus, dBASE and Multimedia. We offer attractive salary, 5 days work, and medical insurance for the right candidates. Interested parties please apply with full resume, expected salary, contact tel. No. and recent photo to Box 8152 Guangzhou.招聘、求职、招标类广告求职启事 工程师，大学毕业，男，34岁，擅长机械和电气工程。

需在本市寻求职务回信请寄本市第365号信箱广告英语的文体特点及翻译Seeking Position Engineer, university graduate, male, age 34, specialized in mechanical and electrical, requires position in this city. Local P.O. Box 365.• If you drive, don’t drink; If you drink, don’t drive. • Thieves love crowds; watch your wallet, bag, and camera.• 桂林山水甲天下 • East or west, Guilin landscape is best. ① • The scenery of Guilin is world-renowned. ② • By water, by mountains, most lovely, Guilin ! ③ • By water, by mountains, earth’s fairest, Guilin ! ④ • Guilin’s water and mountains captivate the world。

⑤ • Guilin's scenery is best among all under heaven. ⑥• 食在广州 • Finest food, most attractive surroundings, and friendly disposition.注意事项 严禁酒后驾车 谨防扒手 East or west, the Guangzhou cuisine is best.风味独特，环境幽雅，服务周到 Consolidation Se c 4Sec 3Sec 2Sec 1Sec 8Sec 6返回以下是广告中常出现的词语，请把它们语翻译成汉语 （1）solicit your kind patronage （2）full。