Chapter-11-Tourism-and旅游实务英语练习及参考答案-Information-&-Communication-Technology(练习).docx

Chapter 11 Tourism and Information & Communication TechnologyText A A Collection of Very Interesting Web SitesActivities:1. Decide whether the following statements agree with the information given in the text.______(1) ETC is an association of National Tourism Organizations and a part of the European Commission.______(2) YourG is created in order to help visitors and tourists to Greece discoverunique places to stay throughout the mainland and on the islands. ______(3) Home&A has become the best travel company in Greece offering exceptional accommodation and a full range of personalized quality travel services.______(4) CoolC is a West Sweden web site, where 49 cities collaborate to form“The virtual travel agency” .______(5) ETC doesn,t generate funding for its marketing activities from commercial partners in relevant marketplaces.2. Fill in the blanks with proper words to complete the following statements.(1) The web _____ is a very good example of ICT implementation and cooperation amongmany different countries.(2) ETC is an independent body which is financed entirely by ____ membership contributions.(3) It is a co-operation result of the _____ of these cities which pull together their wish forluring travellers coming to Europe.(4) This company and the relevant web site offer a unique opportunity for small hotels andbusinesses to _____ their activities and services.(5) It has been possible by the _____ of open source software that allows the developers toimplement their idea.3. Questions for Discussion.(1) How can a country use ETC for strategic advantage?(2) How to gain value from using YourG for small businesses?(3) How can the five capitals benefit from the C?(4) What are benefits for the users of Home & A?(5) What are the strengths of“virtual travel agency”Text B Smart Phone Systems and the Impact on TourismActivities:1. Decide whether the following statements agree with the information given in the text._____(1) Smart phones come in very handy to an increasingly mobile generation and particular for travelers._____(2) BlackBerry Alliance introduced the iPhone, with wireless capability that allows access to the Internet and Web.______(3) The link to a web page is then saved into the software,s memory for future use, allowing vacationers to easily refer to tourism and destination information while travelling.______(4) The immense, growing reliance on mobile devices is causing a first shift in how travel is purchased.______(5) Many people leave their home without their mobile phones, and twice as many people are using SMS globally compared to email.2. Fill in the blanks with proper words to complete the following statements.(1) Amadeus is developing an____________ that allows travellers to download all of the information they need related to their trip, straight onto their BlackBerry smart phones.(2) Apple Computer introduced the iPhone, with wireless____________ that allows access to the Internet and Web.(3) QR codes allow visitors to take advantage of URL_____________ to get information on travel.(4) Some cities have started using the system for__________ maps and informational signs.(5)This mobile shortcutting method will enhance the already interactive marketing ____________and make everything more efficient.3. Questions for discussion.(1) What are smart phones?(2) Why is BlackBerry Alliance supporting Amadeus to develop integrated wireless applications for the BlackBerry platform?(3) What are the benefits of Quick Response (QR) codes or mobile tagging? Can you givesome examples?(4) What technology can be used as an alternative to paper boarding passes and will speed upthe check-in processes of the airline industry?参考答案Text A A Collection of Very Interesting Web Sites1. Decide whether the following statements agree with the information given in the text.(1) F (2) T (3) F (4) F (5) F2. Fill in the blanks with proper words to complete the following statements.(1) portal (2) annual (3) authorities (4) promote (5) availability3. Questions for discussion.(1) The member country will benefit a lot from the European tourism community by sharingregional tourism statistics & reports, market research and market intelligence for its strategic planning.(2) Small businesses can differentiate their products and effectively target their customers onYourG, which is accessible to discerning visitors who are looking for exceptional accommodations and activities only in Greece.(3) The five capitals can achieve cost reduction and change competitive scope from the jointpromotional campaigns. Over a computer network, they also expand tourism businessopportunities by economically reaching far more people who share the same interest.(4) For business users of Home & A, they may first install travel and tour compon。