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Cross the predators How to successfully cut into the custom furniture industry(穿过捕食者如何成功减少了定制家具行业).doc

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  • Cross the predators How to successfully cut into the custom furniture industry(穿过捕食者如何成功减少了定制家具行业)
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    • 1Cross the predators How to successfully cut into the custom furniture industryIn recent years, with the increasing standard of living people, consumerism slowly converge with the European countries, the whole cabinet, wardrobe and other customized furniture in Europe has been relatively mature ‘import’ is also increasingly accepted by consumers. On the whole cabinets, wardrobe building materials industry as a ‘sunrise industry’, the huge profit margins are attracted appliances, furniture, sanitary ware, etc. ‘predators’ who’s lining up! According to the author from the circle of understanding, before May 2012, the Pearl River Delta region will only have more than 30 building industry bigwigs to test the water custom furniture industry is currently entered in this line of ‘predators’ has been the United States, Haier, Kohler, Wrigley, dynasty, nature, all friends, UPG, apple, etc., before the Internet famous ‘2012’ is nothing but some users unfounded, and even spoof it, but for custom furniture, 2012 will be doomed is the year of the reign of terror! Competition is not terrible, competition will 2only gave birth to the industry’s progress and guide the industry to mature, to the formal! Without a competitive industry is not viable! So, along with so many ‘predators’ who entered the threshold of the industry, this industry can only be proved true once again the ‘sunrise industry’, is ‘money’ in the industry! Choose not wrong! As we all know, customized furniture, tailor-made products because of its specificity, but also different from the previous product, ‘WYSIWYG’ sales model, relatively speaking, the profit margin is larger! I engaged in this industry for seven years, a better understanding of the entire industry. Custom furniture originated in China can be traced back in the late 1990s, the cabinet industry heavyweights such as Europe began to send 94, after this period, such as the North Jie Kang, Boloni, etc., the South such as the European School, Double, etc., East China, such as my music, Chi Bang, gold, etc., these enterprises have mushroomed rise began to get involved. On the whole wardrobe cabinet compared to 5-8 years later, the current wardrobe leader Sofia is only established in 2003. As of today, the whole cabinet, 18 years later, a whole 3wardrobe for nearly 10 years, currently on the market in the industry, the development of better, can still flexor number that a few! These are fully illustrated, this industry is relatively deep water, the slightest mistake, it is possible to choke on a few mouthfuls of mixing with water or, worse, may be over his head until the flood, this sink! This is from appliances predators, ‘United States’ into a few a few can be seen! The rise of a brand without the most basic 4P (product Product, price price, promotion marketing, place channel. Author in an enterprise (Piano cabinet services for six years, this business is custom industry star enterprise, and during which we together with the company’s growth. I remember very clearly, but also feel a very deep words, the business leader Ma always said: Piano recall the course of development in recent years, I was in the middle of confusion, is not good marketing the production will be able to skip this part? was found that some aspects of the jump is not the past! business development and growth must take our own practice of deep business, ‘Strength’! so, cross the ‘predators’ are custom cut industry, too, without the most basic 4product! product is the key, as far as I know, has entered a custom ‘predators’ who have some operation not very satisfactory, there are many reasons not thoroughly understand the product ! standard confusion, or even store on the kind of model standard module has all kinds of problems, error-strange! even some National Cheng Kung University outset eat fat, but also as the industry matures early on how much business the same color plate, the number of standard cabinets, etc., the operation of their own into the market is too optimistic, often lead to ‘indigestion,’ franchisee complaining! hit a random battle started at the beginning, this is intolerable! I am currently in. All Friends of the custom closet projects very carefully on this point, in order to test our products, our own pre-open a flagship store first at our flagship store opening process, but also exposed the problems of our products, but these are good, We can also correct in the flagship store, the process, each is produced after a single test equipment in the workshop, there is no problem before shipping! after the joining of this part, prior to shipping to be a model franchise in the workshop test equipment without problems can be 5shipped, so you can maximize the solution in the model franchise when some make up a single problem! These are actually just basic, cross the ‘predators’ who entered the industry in order to come to a pretty good start, also must have its own unique quality prod。

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