Foreign social media is so viral marketing（外国社交媒体病毒式营销）.doc

1Foreign social media is so viral marketingFree paper download center News: relative to the domestic social media advertising is not a successful model can learn from abroad on the fly much, they were summed up the most successful Tweet, Facebook, Pinterest, YouTube social media social advertising and marketing case The specific figures to prove to us how social media should be to achieve a viral marketing effect. so happy, everyone, space, Sina start before you are not anti look at foreigners is how fiddle with social media. Dissemination of content is not a general rule, a good viral spread of content, regardless of video, pictures, social media certainly has its attractions; content, charm, and emotional resonance of the content spread on the Internet, We do not share will not work, the following is the most successful viral marketing in a few sites on Twitter, Facebook, YouTube, Pinterest four examples, with a look. 1. Tweet: childhood bullying film 2If you want to share a great social significance, the film has been Film Board refused to how to do? Bully is a film as the theme of childhood bullying, before its May 30 release, because it is too straightforward lines Motion Picture Association is defined as the R-Class because of the banned, the issuer Hirsch can not let it reach the eyes of young people had fought social media Tweet on May 27, Hirsch issued a Tweet: every year 13 million children in the United States will be bully, 3 million children drop out because of being bullied, and I support @ Bully Movie, practical action to support the results of the day that Tweeter was forwarded more than 100 million times, people have to click to watch the private space of @ Bully Movie the film. YouTube: Carlsberg beer You walked into the cinema with his girlfriend, seats filled with burly racer appearance of brawny, but the 3worst is only the middle there is the rest position, you must withstand numerous brawny covetous eyes crossed the hall and sat in the past, many couples to see this come and go, but you want to prove that he is brave, you walked over, sat down and found that did not happen anything unusual, and then those brawny fed to the Carlsberg beer, and applaud your bravery. This video on YouTube in September 2011 until May 2012 has brought 11 million the number of plays, but also in the fourth quarter of 2011, Carlsberg beer sales increased 4.3%. 3. Pinterest: Jetsetter travel sites Want to attract the eye to find Pinterest for Jetsetter’s own photography is excellent, as a dedicated website of holiday ideas and travel insider trading, and Pinterest gorgeous, relaxed, entertaining style positioning is very consistent, so it has recently launched a “Pin it to win it” the Pinterest game, and Pinterest as 4network star this year, can bring a lot of recommended flow, with a rapidly growing user base. Through this contest, from Pinterest to Jetsetter recommended flow growth 100%, page views grew 150%, also during the contest, Jetsetter’s membership soared from 2000 to 5300. 4. Facebook: Sephora Beauty activities Network, there are a lot of beauty in people, and they have the beauty of passion into the social networking will come up. Sephora on Facebook to carry out a “15 days of beautiful stimulus” activities, the activities of the prizes include a one and Gucci Fiat car, four line Travel to Paris, the Make Up For of Ever Academy, make-up School, as well as a $ 5,000 Sephora vouchers. This is driven by a large number of Facebook fans began to focus on nail polish, eye shadow, and Essence, and finally Sephora, Facebook fans rose to 3.5 million, while stimulating the Tweeter 52 million transponders and 30,000 Pin Sephora now in the peer already has the largest audience base. (Source: Lei Feng 5network 。