2022年品牌监护指数-世界前250位首席执行官的年度报告（英）-2022-59页

BrandGuardianshipIndex2022The annual report on the worlds top 250 CEOsMarch 2022 Contents.About Brand Finance37What Do We Mean by Brand Guardianship?David Haigh, Chairman & CEO, Brand Finance &Annie Brown, Associate, Brand FinanceBrand Guardianship IndexMedal Table81617Brand Guardianship Index MethodologyInsights19The CEO Brand20David Mitchell, Director, dna-rB LtdThe CEO of the Future22Punit Renjen, CEO, DeloitteBrand Spotlights26e&27Interview with Hatem Dowidar, Group CEO, e&Deloitte31Interview with Punit Renjen, CEO, DeloitteAppendix344552Corporate Brand Valuation MethodologyOur Services© 2022 All rights reserved. Brand Finance Plc.Brand Finance Brand Guardianship Index 20222 About Brand Finance.Brand Finance is the world's leading brandvaluation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and nance'. For 25 years, wehave helped companies and organisations of all types toconnect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the worlds biggest brands to the testevery year. Ranking brands across all sectors andcountries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range ofdisciplines from marketing and market research, tobrand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy rm regulatedby the Institute of Chartered Accountants in England andWales, and the rst brand valuation consultancy to jointhe International Valuation Standards Council.Our experts helped craft the internationally recognisedstandards on Brand Valuation ISO 10668 and BrandEvaluation ISO 20671. Our methodology has beencertied by global independent auditors AustrianStandards as compliant with both, and receivedthe ofcial approval of the Marketing AccountabilityStandards Board.Get in Touch.For business enquiries, please contact:Annie BrownAssociatea.brownbrandFor media enquiries, please contact:Michael JosemAssociate Communications Directorm.josembrandFor all other enquiries:enquiriesbrand+44 207 389 9400www.brandBrand Finance Brand Guardianship Index 20223 Request your ownBrand Value ReportA Brand Value Report provides acomplete breakdown of the assumptions,data sources, and calculations usedto arrive at your brands value.Each report includes expertrecommendations for growing brandvalue to drive performance and offersa cost-effective way to gaining a betterunderstanding of your position against peers.InsightVisit or email enquiriesbrandStrategyBenchmarkingEducationBrand Valuation SummaryBrand Strength TrackingRoyalty RatesCost of Capital AnalysisCommunicationCustomer Research FindingsUnderstandingCompetitorBenchmarkingenquiries BBrandirectory is the worlds largest database of current and historical brand values, providing easy access to all Brand Finance rankings, reports, whitepapers, and consumer research published since 2007.+ Browse thousands of published brand values+ Track brand value, strength, and rating acrosspublications and over time+ Use interactive charts to compare brand valuesacross countries, sectors, and global rankings+ Purchase and instantly unlock premium data,complete brand rankings, and researchVisit to nd out more.Brand Finance Group.Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance, whose purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market. BFI organises events, in-company training, and corporate educational initiatives around the world. In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools, we have developed a wide range of programmes and certications in collaboration with the most coveted business schools, universities and thought leaders in the eld.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value. Brand Dialogue has over 25 years of experience in delivering campaigns driven by research, measurement, and strategi