国外paper写作-广告作品的著作权保护

HotEssay论文网（hotessay.cn）-专业paper写作,report写作辅导中心国外Paper写作-广告作品的著作权保护The article first proves that the advertisement belongs to the works of the copyright meaning, so it is possible to protect the copyright of the advertisement works. Then it points out that the copyright protection of advertising works has the significance of maintaining the competition order of the market economy, making the advertisement and trademark equal protection and solving the copyright dispute of the advertisement works. Finally, the author puts forward three suggestions on the copyright protection mode of advertising works, that is, to increase the advertising works as a separate work form, to implement the copyright registration system of advertising works and to shorten the period of copyright protection of advertising works.本文首先论证了广告属于著作权意义上的作品，从而为保护广告作品的著作权提供了可能。指出广告作品的版权保护对维护市场经济的竞争秩序，使广告与商标得到平等保护，解决广告作品的版权纠纷具有重要意义。最后，作者对广告作品的版权保护模式提出了三点建议，即增加广告作品作为单独的作品形式，实行广告作品的版权登记制度，缩短广告作品的版权保护期限。With the development of market economy, advertising has become an indispensable element in modern economic life, whether it is business, advertising creative workers, or consumers, are dependent on advertising. However, in the rapid development of advertising industry, the copyright disputes around the advertising is also increasing, but China's current "copyright law" on advertising works in the legislative provisions of the blank. It is a very urgent task to give the copyright of advertising works and protect it based on the important influence of advertisement on the development of social economy.随着市场经济的发展，广告已经成为现代经济生活中不可或缺的元素，无论是企业，广告创意工作者，还是消费者，都离不开广告。然而，在广告业迅速发展的同时，围绕广告的著作权纠纷也日益增多，但我国现行著作权法对广告作品的立法规定尚处于空白状态。在广告对社会经济发展产生重要影响的基础上，赋予广告作品著作权并加以保护是一项十分紧迫的任务。The research on the copyright Protection of advertising works is based on the definition of advertising works, so it is very important to define the advertising works. The author thinks, the advertisement works have the broad sense and the narrow sense cent, advertising works in a broad sense, as stated in article 2nd, paragraph 2nd, of the Advertising act of the People's Republic of China, is "a commodity operator or service provider to bear the costs, through a certain medium and form directly or indirectly to introduce their products or services provided by commercial advertising." In the narrow sense, the advertising work refers to the original advertising material entity created by the creative people through the intellectual labor. The author believes that only the narrow-sense advertising works in accordance with the copyright. Therefore, this article only on the narrow sense of advertising works to explore.广告作品版权保护的研究是建立在广告作品定义的基础上的，因此对广告作品进行定义具有十分重要的意义。作者认为,广告作品有广义和狭义分,广告作品从广义上讲,如上所述第2条第2款,广告行为的中华人民共和国,是“一种商品经营者或服务提供者承担费用,通过一定媒介和形式直接或者间接地介绍自己的产品或提供的服务的商业广告。”狭义的广告作品是指有创造力的人通过智力劳动创造出来的原始的广告物质实体。笔者认为，只有狭义广告作品才符合著作权。因此，本文仅对狭义广告作品进行探讨。To discuss the possibility of copyright protection of advertising works, the most important thing is to discuss whether the advertising works can be categorized into the copyright sense of work. The author thinks, from the nature of the advertisement work itself, the advertisement works have the characteristic that the work should have, should be protected by the copyright law.探讨广告作品版权保护的可能性，最重要的是探讨广告作品是否可以归类为具有版权意识的作品。笔者认为，从广告作品本身的性质来看，广告作品应该具有的特征，应该受到著作权法的保护。Originality is the essential element of copyright law protection of works, and there is no clear stipulation on this issue in our country's legislation and judicial interpretation. However, from the practice of the world, the minimum requirement of originality is "creation of works by author", and the highest standard is "expressing author's independent individuality". The author believes that the narrow sense of advertising works in line with these two standards. First of all, the work is written by the author independently rather than plagiarized. In order to inspire consumers ' potential consumption desire, an advertising work must be accurately grasped in the consumer psychology of advertisement design. and consumer psychology is constantly changing, so the area of advertising is generally less plagiarism, and the copy of the advertising works are generally more difficult to achieve success. Secondly, the work embodies the author's personality. The author's personality manifests itself as the author's unique cognition of things, and this kind of cognition comes from the author's unique Life experience and living environment. In the advertisement creation, the creator's individuality reflected in the advertisement work, also will make the work to have the distinguishing characteristic with other people's advertisement work, and this is the originality of the advertisement work.独创性是著作权法保护作品的基本要素，我国的立法和司法解释对这一问题没有明确的规定。但从世界实践来看，对原创的最低要求是“作者创作”，最高标准是“表达作者独立的个性”。笔者认为狭义的广告作品符合这两个标准。首先，这篇文章是作者自己写的，不是抄袭的。为了激发消费者潜在的消费欲望，广告作品必须准确把握广告设计的消费者心理。而消费者的心理是不断变化的，所以广告的领域一般比较少抄袭，而广告