创业计划书,黄焖鸡米饭.docx

为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划创业计划书,黄焖鸡米饭　　国贸13-2李建辉　　BusinessPlan　　First,StoreProfile　　Two,TheProspectsForTheDevelopment　　Three,CompetitiveSituation　　Four,MarketingStrategy　　Five,FinancialAnalysis　　First,StoreProfile　　Therestaurantname:BraisedchickenSteamedRicenationalfranchise　　stores---GuangdongUniversityOfPetrochemicalTechnology.　　One，ThisshopintheGuangdongPetrochemicalCollege,mainlyforteachers　　andstudentsinschoolandworkers.　　Two，Providebreakfast,lunchanddinner.　　Three，Themainyellowchickenstew,braisedporkrice,SteamedRicenoodle,　　soup,fruitdrink,milk,cookedsnackpill.　　ThecharacteristicsofyellowchickenstewSteamedRice　　BraisedchickenSteamedRicecalledchickenpot,chickengravycooking,　　Shandongcuisineisfamous.IsfromShandongJi'nanHantraditionalcuisines,　　belongstotheDepartmentofshandong.　　BraisedchickenwithherbsSteamedRicehavegreatoriginality,severalkinds　　ofnaturalnourishinginthetraditionalwayofchicken.Businessprocesssimple,　　warmatmosphere,fragranceproductstaste,aftertaste,collocationofedible　　SteamedRice,perfectmatch.　　Two,TheProspectsForTheDevelopment　　GuangdongUniversityOfPetrochemicalTechnologyStudentsandthe　　surroundingofficeworkers.　　One，GuangdongUniversityOfPetrochemicalTechnologyhasmorethan　　XX0facultyandstaff.　　Two，problemofstudents'eatingisalwaysaquestionforteachersand　　students.　　Three，Theschoolcanteenisbig,tastesarenotveryideal.　　Acrosstheschoolmainpasta,fastfood,drypotcookingclass.　　Four，Theuniquelocationofthestore,locatedintheGuandumarketandthe　　1+1shoppingmallnexttothepopulationconcentrationareas.　　Three,CompetitiveSituation　　ThemaincompetitorsofbraisedchickenSteamedRiceisKFC,McDonald's,spicynoodle,LanzhouHand-pulledNoodlesetc.　　WesternfastfoodintoChina,andquicklyoccupiedthelargemarketshare,Chinesefastfoodisstillininitialexpansionstagecomparedtoforeignfastfoodbraisedchickenriceislackofefficient.Manualoperationleadstolowefficiencyisabigreason,lackofstandardizationandstandardizedmanagement,theonthelevelofservicesuchas"softindex"hasbeenneglected.However,thepursuitofhigh-gradeservicejusthappenstobetheoutstandingfeaturesofthemodernconsumer.　　Lowvisibilityisoneoftheimportantconstraints,oftenconsumersinmakingthechoicewillchoosetheirownfamiliarwiththequalityassuranceofallrecognizedgoods,sothedevelopmentofthemarketisthefirsttask.　　Advantage:　　thepottypeofnutritionandhealth　　Only,fewercompetitors　　Uniquetaste　　Intermediateproducts,lowprices,massconsumption,therapid,highturnoverrate　　Disadvantages:　　dishestoosingle　　Studentsaftertheholidaylesstourists　　Notdrinks　　Four,MarketingStrategy　　One，Theimplementationofcustomerfeedback,requirestafftocustomerfirstconcept,carefullylistentotheviewsofcustomers　　Two，Thecustomersatisfactiontotheend,toestablishtheconceptofcustomersatisfactionwiththeirsatisfaction,sothatthemomentforthesakeofcustomers　　Three，Theimplementationof"transparentkitchen",sothatcustomerscanrestassuredthattheglasstransparentkitchen　　Four，Effortstobuild"greenfood"brandimage　　Five，Toimprovethedesignoftheshopdecoration,mainlytosimpleandwarm　　Prestrategy　　One，priortotheopeningofthepublicity,theuseofalargethreeawarenessofthestudentspublicity　　Two，2daysbeforetheopeningoftheshop3yuanincashvouchers　　Three，aroundtheschoolissuedleaflets,plusWeChatfreeorderingroomFour，afterthedevelopmentofsecond,third,etc.　　Storepersonnelcomposition　　Themanagerservesasachef　　Waiter3:　　No.Oneemployeewashingdishes,washingdishes,cleaning,etc.　　No.twoemployeesservingetc.　　No.threestaffwelcome,checkout.　　Five,FinancialAnalysis　　Venuerental1000RMB,foodandbeveragehealthpermits,suchas600RMBVenuerenovationcosts5000RMB,thepurchaseof1200RMBkitchenappliances.　　Othercosts5000RMB,8000RMBtojointhefee,atotalof21000RMB.Thecostoftheoperatingphasemainlyincludes:　　Staffwages,materialprocurementcosts,venuerentalfees,taxesandfees,waterandelectricitygascosts,miscellaneousexpenses.　　Dailyoperatingfinancialanalysis:　　Afteranalysisoftheinvestigation,theinitialoperationofthedailyturnoverof1000yuan,theyieldof30%,thisshowsthattheinvestmentrecoveryperiodis2andahalfmonths.　　一家火锅的餐饮店，必然有它独到的营销策略。

当下餐饮行业竞争激烈，要想获得更高的收益，必须在餐饮行业拥有自己的特色黄焖鸡米饭是当下非常火爆的美食，很多投资者也纷纷开起加盟店，对于该项目，投资者必须掌握其中的经营策略那么，创业赚点好点子黄焖鸡米饭加盟店要掌握哪些营销策略?　　黄焖鸡米饭采用秘制酱料工艺技术，采集数十种香料及调味品严格按比例调配烹制而成，做成后色香味美，口感鲜嫩透味不粘腻，香味浓郁无论口感，视觉，色泽都属上品，令人回味无穷，百吃不厌鸡肉选材鲜嫩三黄鸡鸡腿肉，做出的黄焖鸡嫩滑多汁，汁味和香味浸入鸡肉内部，色泽均匀用土制砂锅烧制，砂锅内沸腾，香气直入鼻中，鸡块滚烫，色度与亮度呈现最佳状态　　黄焖鸡米饭加盟能够成功需要自己坚持不懈的精神，必须不怕吃苦，真正的当成自己的一份事业来做，用心服务，才能够越来越好创业黄焖鸡米饭加盟成功的技巧是黄焖鸡米饭加盟要选择合适的地点，选择一个合适的地点是创业最重要的事情,如果地点不对,即使再好吃,也是没有用的,酒香也怕巷子深,开家黄焖鸡米饭店要选择热闹的商圈,附近没有类似或相同的产品,不然利润就一定会被稀释　　在餐饮行业经营中黄焖鸡米饭必须要有正确的心态，如果决定加盟黄焖鸡米饭,只是为了赚大钱,对自己所做的产业不能认同,创业初期遇到一点不顺利就会打退堂鼓了,选择一个自己认同的创业项目,快乐赚钱,快乐致富。

　　就选择黄焖鸡米饭加盟，味道好，出餐快以真材实料的良心品质、轻松快捷的服务模式以及舒适卫生的用餐环境迅速赢得了市场认可，正茁壮成长为中国消费者喜爱的中式餐饮连锁品牌黄焖鸡米饭的基础上经过改良，满足各种消费者的口味　　行业特点□吸粉□留客□增利□小本□大众□省心□共赢　　立即预约http:///　　文章　　江苏城市职业技术学院五年制　　关于黄焖鸡米饭的经营状况的市场调查　　?学校：?年级：?专业：?姓名：?学号：?指导教师：　　二。