管理沟通案例分析法.ppt

1,Management communication,——A Case-Analysis ApproachZhang De Ming 张德茗 13907315093 Betty0318@,2,Part One,What is management communication?,3,Chapter 1,Communication,4,Information is Socially Constructed,Information is Created,Shared,and Interpreted by PeopleInformation Never Speaks for ItselfContext Always Drives MeaningA Messenger Always Accompanies a Message,5,Defining Communication,Communication is about much more than sending messages, it’s about the transfer of meaning.However:Many people, particularly managers, confuse the act of communicating with the process of communication. They honestly believe that a message sent is a message received. And a message received would certainly be understood and complied with. For them, communication is mostly, if not entirely, about sending messages. What can be Called Useful Communication? When I understand a subject the way you understand it—with all of the intricacies, complexities, context, and details—then you have communicated with me. If I am not only aware of what you know about a subject, but how you feel about it, then you have communicated with me. When I comprehend just how important a subject is to you and why you think it’s important to take action now, you have communicated with me.,6,Elements of Communication,I will use the sentences below to explain the elements of communication:——To successfully transfer meaning you must understand that every message you receive comes from a sender who encodes the details of its content and selects a medium through which to transmit what she knows or feels. That message may be impeded by noise, primarily because of the cultural context against which it will be delivered as well as the field of experience of the receiver. And, of course, the effect the message has will depend on the frame of mind or attitudinal set which you bring to the situation, along with the system of ethics that governs communication in your organization, your industry, and your society.,7,Principles of Communication,Communication is a process that involves half a dozen basic principles. These are things we know to be true about human communication across time and cultures, across organizations and professions, and across nations and economies. Above all, we know that communication is:,8,Levels of Communication,Human communication also occurs at various levels. The complexities of the process, particularly audience analysis and message construction, elevate as the level of communication elevates.,Communication Levels:,,Intrapersonal InterpersonalOrganizationalMass or Public,9,Barriers to Communication,What’s holding back the transfer of meaning? Broadly speaking, two barriers keep us from communication successfully.Physiological BarriersPsychological Barriers,10,Communicating Strategically (1),To communicate strategically means several things: ——it means that your plans for communication, your proposed messages, the medium(or media)you select, the code you employ, the context and experience you bring to situations, and the ethics you adopt will all have a direct effect on the outcome.——it means you should ask what end you hope to reach. What are your communication goals? If your are communicating strategically, those goals will be aligned with and will directly support the goals of the organization you work for. And at each level of your organization, the ways you communicate will be consistent and aimed at the same objectives.,11,Communicating Strategically (2),To develop a communication strategy that will help you and your organization achieve the goals you have set for yourselves, you first must ask yourself a few questions related to the elements of communication :,12,Successful Strategically Communication,Successful strategically communication usually involves the following six steps:Link Your Message to the Strategy and Goals of the OrganizationAttract the Attention of Your Intended AudienceExplain Your Position in Terms They Will Understand and AcceptMotivate Your Audience to Accept and Act on Your MessageInnoculate Them Against Contrary Messages and PositionsManage Audience Expectations,13,The Tactics of Communication,Having decided on a strategy that will best convey what youintend your audience to know, you’ll want to pay some attention to the tactics of communication. Those are:fact-finding, analysis, methods, timing, media, cost, and the dozens of assumptions you must make about your audience, your reasons for communicating, and the context within which it all takes place.,14,Chapter 2,Management Communication in Transition,15,What is Management Communication?,It is about the movement of information and the skill which facilitate it —speaking, writing, listening, and process of critical thinking.More than a skill, it’s also about understanding who you are, who others think you are, and the contributions you as an individual can make to the success of your business.It’s about confidence—the knowledge that you can speak and write well, that you can listen with great skill as others speak, and that you can both seek out and provide the feedback essential to your survivals as a manager and a leader.,。