精校word版---甘肃省兰州第一中学2018—2019学年度高一上学期期末英语
10页1、甘肃省兰州第一中学20182019学年度上学期期末考试高一英语试题说明:本试卷分第卷(选择题)和第卷(非选择题)两部分。满分120分,考试时间100分钟。答案写在答题卡上,交卷时只交答题卡。第卷第一部分 阅读理解(共两节,满分30分)第一节(共10小题:每小题2分,满分20分)阅读短文,从A、B、C和D四个选项中选出最佳选项。AA bright yellow “M” tells you that its a McDonalds restaurant; we also associate the cheerful theme tune “Im Lovin It” with the famous US fast food.A brands music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers decisions are really made,” wrote Marketing Week.This is probably why
2、companies from around the world have recently focused more on building a “sonic (声音的) identity”.An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencents “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.Sound and music can also help tell stories. In Game of Thrones (权力的游戏) there are
3、so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.“I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you cant shut your ears.”1. What is the influence of a brands music, according to Mark
4、eting Week?A. It creates a relaxing environment.B. It helps to get customers attention.C. It makes the brand better known.D. It encourages consumers to make quick decisions.2. The example of Tencent QQ is mainly used to show _.A. how companies value their sounds and musicB. the importance of trademark protectionC. the lasting impact of a brands musicD. what makes a good notification sound3. How does music help Game of Thrones?A. It helps to create more impressive scenes.B. It tells about the cha
《精校word版---甘肃省兰州第一中学2018—2019学年度高一上学期期末英语》由会员刚**分享,可在线阅读,更多相关《精校word版---甘肃省兰州第一中学2018—2019学年度高一上学期期末英语》请在金锄头文库上搜索。
2024届辽宁省辽阳市高三下学期二模考试历史试题(解析版)
广西河池十校2023-2024学年高一下学期4月联考物理Word版
2024届甘肃省高三下学期二模物理Word版
2024届安徽省马鞍山市高三下学期三模化学试题(Word版无答案)
高考作文预测模拟题练习+写作分析指导-备战2024年高考语文作文100天提分
2024届北京市东城区高三一模政治试题(解析版)
高考作文预测押题练习+写作指导+适用素材+范文备战2024年高考语文作文100天提分备考
2024届辽宁省辽阳市高三下学期二模化学Word版
2024届广西壮族自治区高三下学期教学质量监测联二模英语试题(原卷版)
2024届北京市东城区高三一模政治试题(原卷版)
2024届安徽省马鞍山市高考三模地理Word版
2024年高考名校模考文学类阅读分主题汇编(改革 奉献)思路梳理+文本赏析+真题解析
2024届江苏省泰州市兴化市高三下学期模拟预测历史试题(解析版)
高考作文预测押题练习+写作指导+适用素材+范文备战2024年高考语文作文100天提分
2024届广西壮族自治区高三下学期教学质量监测联二模英语试题(解析版)
高考作文预测押题练习+写作指导+适用素材+范文+点评 (1)
2024届安徽省马鞍山市高三下学期三模英语Word版
2024高考提分素材主题忍耐+素材+写作思路+开头讲解(正反面论证)讲解
2024高考素材主题习惯与成功+标题+分论点+论据+开头+主体段结构
2024届北京市东城区高三一模语文试题(解析版)
2024-04-23 3页
2024-04-23 10页
2024-04-23 22页
2024-04-23 7页
2024-04-23 12页
2024-04-23 17页
2024-04-23 10页
2024-04-23 13页
2024-04-23 9页
2024-04-23 8页