cultural distance revisited
2页1、Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences: : :2011150091.AbstractCultural distance is a widely used construct in international business, where it has been applied to foreign investment expansion, entry mode choice, and the performance of foreign invested affiliates, among others.Few constructs have gained broader acceptance in the international business literature than cultural distance (CD).To understand the appeal of the CD c
2、onstruct, it is useful to recall the nature of the phenomenon it is set to capture.2.CULTURAL DISTANCE IN THE FOREIGN INVESTMENT LITERATUREIn the FDI literature, CD has had three primary thrusts. (1) The first thrust has been to explain the foreign market investment location and especially the sequence of such investment by multinational enterprises (MNEs). (2) The second, to predict the choice of mode of entry into foreign markets. (3) A third application has been to account for the variable su
3、ccess, failure and performance of MNE affiliates in international markets. A brief review of each of those three thrusts follows3.HIDDEN ASSUMPTIONS IN THE CULTURAL DISTANCE CONSTRUCTThe hidden assumptions appear in two clusters, one emanating from the conceptual properties of the construct, the other from its methodological properties.(1) Conceptual Properties1) The illusion of symmetryDistance, by definition, is symmetric: The distance from point A to point B is identical to the distance from
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