LV品牌中国市场分析
47页1、Project MiaLouisVuittonWritten by Mia (Shuo Sun) Date: 2008-06-02List of content1 Project definition31.1 Problem background31.2 Problem formulation31.3 Limitations41.4 Methodology42 Introduction:52.1 LVMH group52.2 Louis Vuitton52.21 The brand history52.22 Global development73 SWOT analysis74 Analyzing competition104.1 Five forces104.11 Industry competitors104.12 Threat of new entrant114.13 Threat of substitute product114.14 Bargaining power of suppliers124.15 Bargaining power of customers124.2
2、The main competitor in Chinese market124.3 Market positions145 Chinese market155.1 Introduction of Chinese market155.2 Growth strategies175.3 Analyzing the costumers185.31 Buyer characteristics185.32 The buying decision process205.4 Different types of customers225.5 The copy product285.6 Advertisement315.7 Conclusion336 Questionnaire336.1 Questionnaire336.2 Analysis of the questionnaires357 Brand377.1 Brand equity377.2 Branding position417.3 Product life-cycle Marketing strategies438 Conclusion4
3、59 List of Literature451 Project definitionLVMH group is the biggest luxury product group in the world, and the company has a lot of brands, Louis Vuitton is the best well-known brand in this big group. This brand built its own flagship shops in many countries of the world. According to the development of the China development, China be come the third biggest luxury product market in the world. LVMH group especially Louis Vuitton get a good development in China. 1.1 Problem backgroundLouis Vuitt
4、on is a famous luxury brand in the worldwide. The target customers of its products include the royal family nobles and some rich successful people. This luxury brand means successful and status. But now many people when they buy these luxury products, they just eyeless follow the branding, but they do not care about the product itself. Many people think that have luxury product can satisfy their amour-propre, luxury product is not only merchandise. Also have many people, they want to own some fa
《LV品牌中国市场分析》由会员jiups****uk12分享,可在线阅读,更多相关《LV品牌中国市场分析》请在金锄头文库上搜索。
建立安全生产长效机制-共创和谐平安输气管道
土石方爆破工程设计方案
康师傅百货商场制度汇编之退换货管理办法
庙头中学2012年中考百日誓师大会学生代表发言稿
围堰拆除爆破工程
华能洱源马鞍山风电场工程土石方爆破管理制度
国资委:全面开展管理提升活动-为培育世界一流企业奠定坚实基础
《专业技术人员职业发展与规划》电子书
应收票据审计方案
建筑给水排水与采暖工程质量验收用表
广播电视管理条例行政处罚裁量标准
广东电力系统调度运行操作管理规定
建筑给排水工程名词解释
幼儿园小班安全健康活动教案:宝宝误食后的急救
建业集团房屋建筑工程交房标准内容技术交底
建筑心理学论文(1)
康师傅百货商场制度汇编之工服管理程序009
建筑工程专业一级建造师继续教育培训结业报告20
廉洁风险防控回头看工作汇报材料
平台工作人员服务规范
2024-04-24 10页
2024-04-24 10页
2024-04-24 25页
2024-04-24 10页
2024-04-23 4页
2024-04-23 10页
2024-04-23 19页
2024-04-23 10页
2024-04-23 16页
2024-04-23 5页