商务写作理论知识要点
14页1、商 务 英 语 写 作 知 识 要 点 01 IntroductionSchool Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structures Business Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship1. Principles of Business Writing: 7CClarity 清晰Correctness准确 Conciseness简洁 Courtesy 礼貌Concreteness具体 Completeness完整 Consideration周全2. Logical Organization 14因果关系(Cause & Effect)时间顺序(Chronological Develo
2、pment)序列顺序(Sequential Development)比较(Comparison)一般到特殊(From General to Specific)特殊到一般(From Specific to General) 02 Layout of Business Letters1. The Essential Parts of a Business Letter:1) Letter head2) Reference 3) Date line4) Inside Address5) Salutation6) Body of the letter7) Complimentary Close8) Signature2. Letter Styles: Full Block Style(齐头式) ,Indented Style(缩进式) and Mixed Style(交错式)3. Letter head identifies the sender of the letter. It includes:1) Companys logo2) Its address and postal codes
3、3) Telephone number, Fax number4) Internet address, e-mail address5) Telegraphic and telex address6) A trademark or a brief slogan4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker.Principles of the body: Clarity, Consideration, Correctness5. Organization of the body:1) Opening or Introduction 2) Details3) Responses or Action4) Close6. Optional Parts of the body1) Attention
4、Line2) Subject Line3) Enclosure4) Carbon Copy 5) Postscript附言7. Layout of the Envelope: The Indented Form and the Blocked Form8. Open punctuation: NO full stops or commas are used in the Essential Parts of a Business Letter unless to ensure the grammatical sense. Its important to use open punctuation consistently in the letter(18) 03 E-mail1. Layout of Heading1) To: (email address of the recipient )2) From: (email address of the senderusually automatically filled in)3) Date: (automatically fille
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