2019版高考英语一轮复习 单元检测(十七)great people and great inventions of ancient china 外研版必修3
7页1、单元检测(十七)Great People and Great Inventions of Ancient China.阅读理解ACalled “the man who shaped America” and “the father of modern industrial design”, Raymond Loewy must be one of the most influential designers of all time. He revolutionized the industry, working as an adviser for more than 200 companies and creating designs for everything from packaging to refrigerators, from cars to the insides of spaceships.Loewys designs all had one thing in common. They were shaped by the MAYA principle Most Adv
2、anced Yet Acceptable. His idea was that people will not accept solutions to design problems if the solutions are too different from current designs.Loewy started his career in industrial design in 1929 by redesigning a copying machine for the British manufacturer, Sigmund Gestetner. The 28yearold designer completed the task in three days and the design of the machine lasted for the next 40 years.The Gestetner copying machine was the beginning of many designs which used streamlining (流线型). He des
3、cribed this as “beauty through function and simplification”. He spent the next 50 years streamlining everything from postage stamps and company logos (商标) to the insides of stores. The famous Greyhound bus and Studebaker car show his use of streamlining in action.He is perhaps most famous for his redesign of the Lucky Strike packaging. In 1940, the President of the Lucky Strike Manufacturing Company, George Washington Hill, bet Loewy 50,000 that he could not improve the appearance of the green a
4、nd red Lucky Strike packets. Loewy accepted the challenge. He changed the background of the packet from green to white. Then he put the red lucky strike target on both sides of the packet. This made it more eyecatching and greatly increased sales. It is now recognized as a design classic.Loewys logo design aimed at “visual retention (视觉保持)”. He wanted to make sure that anyone who saw the logo, even for a short while, would never forget it. He designed many highly visible logos for famous compani
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