《百事公司英语介绍》ppt课件
20页1、8PEPSICO小36E=S43妮明医二。PepsiCoInc.isanAmericanmultinationalfoodandbeverage(饮料)corporationheadquarteredinPurchase,NewYork,UnitedStates.。PepsiCoranked1onCoreBrandslistoftheMostRespectedComnahies.。PepsiCoranked37amongtheTop50companiesonFortunes2013WorldsMostAdmiredCompanieslist.*PepsiCoalsoranked137onFortunes2013.HistoryDevelopment:。In1893,thefirstPepsi-ColadrinkwasformulatedbyCalebBradhamy。HecreatedthePepsi-ColaCompanyin1902.“In1950,Pepsifocusedonsupermarkettake-homeSales.MoreoverPepsiintroducedthef
2、irst24-ouncebottleforfamilyuseandlaunchedseveralsuccessfuladvertisingsalescampaigns.5alesgrewover300perceritfrom1950-58.*Intheearly1960s,Pepsi-ColasproductlinesexpandedwiththecreationofDietPepsiandpurchaseofMountainDew.Development:In1965,thePepsi-ColaCompanymergedwithFrito-Lay,Inc.tobecomePepsiCo/nc.。Betweenthe1960sand1970s,theunitsalesandprofitsofPepsiincreasedfasterthanCoca-Colas.。In1975,PepsihadgainedmarketshareleadershipinU.S.foodstoresales,beatingCokeforthefirsttime:.。Betweenthelate-19705an
3、dthemid-19905,epsiCoexpandedviaacquisitionofbusinessesoutsideofitscorefocusofpackagedfoodandbeveragebrands;howeveritexitedthesenon-corebusinesslineslargelyin1997,sellingPizzaHut(必胜客TacoBellKFC(肯德基Development。PepsiCopurchasedtheorangejuicecompanyTropicanaProducts(纯果乐)in1998,andmergedwithQuakerOatsCompany(桂格燕麦)in2001,addingwithittheGatorade(佳得乐)sportsdrinkline:.。InFebruary2011,thecompanymadeitslargestinternatiaralacquisition/收购bypurchasingatwo-thirds(rnajoritystakeinWimrn-8训-Danr,FoodsPepsiCobecamethelargestfoodandbeveragecompanyinRussia.*In2012,PepsiCoannouncedajointventurewiththeTheoMullerGroupwhichwasnamedMullerQuakerDairy.ThismarkedPepsiCosfirstentryintothedairySpaceintheUS.PrincipalBusinessesFrito-LaySnacks菲多利休闲食品Pepsi-Colabeverages百事可乐饮料Gatoradegportsdrinks佳得乐运动饮料TropicanajuiCes纯松乐李汁Quakerfoods桂格麦片食品PEPSISP0RTS白事延动
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