留学生essay写作—一个示例业务计划模板
7页1、http:/ 留学生论文专业定制代写网站留学生essay写作一个示例业务计划模板Executive SummaryThe executive summary of the business plan should summarise in such a way that the sections hang together all that has been included in the ensuing chapters. It should be a distillation of the plan itself following the same order and pattern of the plan itself so that the reader may easily refer to a chapter for more detail if need be (Jenkin 2014). Depending on where the business currently stands perhaps a start up or an established busin
2、ess looking to expand, the executive summary should highlight where the business is, where it needs to go, why it needs to go there, what it needs to get there and what can be expected to happen when the business does achieve its startup goals or expansion goals (SBA, 2015).The BusinessIf the business is an established business, this section should detail the current position of the business. This should include the product mix offering, the customer segments or groups to which it is offered, th
3、e current financial position of the business, the current goals and objectives of the business (which should be Specific, Measurable, Attainable, Relevant and Time-limited), the current strategy of the business (i.e. the competitive advantage of the business) and finally how it currently utilises its resources (Evans, 2010).Where the business plan is for a start up this section should set out what the goals and objectives of the business would be again making sure that they are specific, measura
4、ble, attainable, relevant and time-limited. Furthermore this chapter should summarise the proposed product mix to be offered and the proposed customer segment or groups to whom it would be offered. The product mix must be presented in terms of its benefit to the proposed customer segments (Evans, 2010).Market DemandThis chapter essentially details the results of the market audit or market research that should be carried out. The result of the market research presents the platform in which the ma
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