最新国家开放大学《商务英语（2）》形成性考核册参考答案

1、商务英语（2）形成性考核册答案商务英语（2）作业（1）一、交际用语 l. - Morning, Daniel. Today I'd like to discuss the promotional events of our products with you.A. I can't agree with you more on that.B. Our customers are satisfied with our products.C. OK. I think we should draw up a thorough plan.2. OK, what are your initial thoughts on our computers in China? Is there a market?A. They have the most need for computers.B. I am very optimistic about the market opportunities in China.C. Our current agent agreements are b

2、roken up into regions.3.         We would like to get in with the fall publication, if possible.A. What product are we talking about?B. Which edition would you like your advertisement to appear in?C. How much do you plan to spend on advertisement?4. Do we need to fill in the application form?A. Yes, you must.    B. Yes, you need.    C. Yes, you may.5. Great! Maybe from now on, I should try to buy goods online.A. I think so.     B. That's all

3、right.     C. Why not? Go ahead.二、选择填空 6. I know personal selling is also a very effective tool for building      buyers confidence.A. to   B. up   C. with7. We are full of confidence      the Chinese market.A. in   B. on   C. with 8. Our advertising rates are      size and location.A. depended on   B. put on   C. based on9. People are allowed to      their money at ATMs.A. devote   B. deposi

4、t   C. demand 10. The profitable sales volume is the volume of sales that actually will      business the most profit.A. earn   B. get   C. take 11. Now we are able to browse      shops in the world in our own home.A. the most fancy   B. fanciest   C. the fanciest 12. Well, I will get the market survey      with my colleagues.A. start   B. started   C. to be started 13. A good advertising program tells potential cust

5、omers      .A. why they need the productB. why do they need the productC. why they don't need the product 14. The Smart Color Laser Copier 200      do a lot for your business.A. had to   B. dared   C. could15. Tax,      can be used in public services, Is very important to our country.A. which   B. that   C. what 16. Consumption and investment, meanwhile, accounted for 4.5 and 1.2 percentage points of first-quarter growth  

6、    .A. respectfully   B. respectably   C . respectively 17. Any advice you give us will be kept strictly      .A. secret   B. unknown   C. confidential 18. The sandbags stopped her property from      .A. to be flooding   B. being flooded   C. being flooding 19. One of the basic functions of a bank is      services related to the storing and management of money.A. provide   B. to provide   C. provided2

7、0.      our come is ,      tax we should pay.A. The higher, the more  B. Higher, more  C. The highest, the most三、阅读理解21-25 题：阅读对话，从A 、B 、C 三个选项中选出一个正确答案，并将答案序号写在题前括号内。Bob: We've undertaken so many changes over the past few months. I'd like to know how things are shaping up.John: There have certainly been some challenges, but I'd say we're on track to hit our targets for the year's end.Bob: Where do you think our greatest advantage lies

8、in our competition?John: We're taking advantage of the economies of scale. We've been able to reduce our price point, which gives us the advantage over the competition in pricing.Bob: Our new supply chain has really been pushed by the management. We're also thinking about expanding this strategy to other segments of the market.John: It's been tough on our competition, they just can't keep up. Not only that, but our uniqueness（独一无二性）is finally being perceived by a wider audien

9、ce.Bob: Our breadth really can't be beat. Marketing's also been doing an excellent job on getting that message out.John: Our sportswear line combines durability( 耐久性）， uniqueness and comfort-at an incredibly affordable price. Can't beat that!Bob: We're also taking advantage of social media, such as Facebook, Twitter and other social networking tools to get the message out. It's a new territory (领域）， but we need to continue to hone that message.John: Social media is an entirel

10、y new game. Marketing's brought in some consulting specialists to help us take advantage of these new technologies.21. How is the company doing currently?A. Rather badly.   B. Rather well.   C. Moderately well.22. Where does the greatest advantage lie in their competition?A. New marketing schemes.  B. Wide range of activities.  C. Economies of scale.23. What quality of the company is being perceived by a wider audience?A. The company's quality.   B. The company's growth.   C. The company's uniqueness.24. What tool is the marketing department using to get their message out?A. Social media.   B. Sportswear.   C. Marketing chain. 25. What steps has the marketing department taken to improve their understanding of social media?A. It has created a new job for social media.B. It has consulted some consultants.C. It has ignored social me

《最新国家开放大学《商务英语（2）》形成性考核册参考答案》由会员黄**分享，可在线阅读，更多相关《最新国家开放大学《商务英语（2）》形成性考核册参考答案》请在金锄头文库上搜索。