美国通用电气公司的战略管理模式
76页1、Founded in 1878 by Thomas Alva Edison Merger in 1892 The Edison General Electric Company The Thomson-Houston Company One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907,The Heritage,美国通用电气公司的战略管理模式(GE),Todays Basics,Revenue: $125.7 B Domestic: Foreign 2:1 Net Income $13.7 B Market Capitalization: $244B Employees: 310,000 13 major businesses More than 100 countries,Compare and Contrast,The Three Families,Long-Cycle Businesses,GE,Short-Cycle Business
2、es,Financial Services,Long-Cycle Businesses,Long-Cycle Businesses,Aircraft Engines,Power Systems,Medical Systems,Transportation Systems,Short-Cycle Businesses,Short-Cycle Businesses,Consumer Appliances,Industrial Systems,Specialty Materials,NBC,Plastics,Financial Services,Financial Services,Commercial Finance,Consumer Finance,Equipment Management,Insurance Business,A Summary of Business Finances,The Share of the Pie,The Share of the Pie,The Era: How the Market Valued it,Compare & Contrast with P
3、re-Welch Era,From Following the Economy,To Setting the Pace,The Turnaround,How did they do it?,SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective,4 blocks,Six Sigma,Inertia,Best practices,Leadership,Boundary lessness,Values,Strategic Model,Front-end Focus,Digitization,BPO,and change,Jack Welchs vision,Be number 1 or 2 (Fix, sell or close) Welch set the standard for each business to become the #1 or #2 competitor in its industry “A decade from now, I woul
4、d like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines”,SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective,4 blocks,Six Sigma,Inertia,Best practices,Leadership,Boundary lessness,Values,Strategic Model,Front-end Focus,Digitization,BPO,and change,SWOT Vision Restructuring Growth Engine Susta
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