英文营销计划书范本
39页1、YOUR COMPANY NAMEMARKETING PLANPrepared for:SPECIFYPrepared by:YOUR NAME YOUR TITLEDATE Copyright Biztree Inc. 2010. All rights reserved. Protected by the copyright laws of the United States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW. Copyright Biztree Inc. 201
2、0. All rights reserved. Protected by the copyright laws of the United States 500-999 employees = 90; 200-499 employees = 80; etc.) Average performance level of territory Average sales of sales team member Number of orders produced Average order size, etc.- Identify cost factors of personal selling Annual compensation Commission Working expenses6.6.2 Performance Ratios - Identify averages and ratios of interest to measure performance of salesperson(s) (using the performance variables above). Aggr
3、egated salesforce, individual salesperson or product line figures that can be used to assess performance of sales territories, individual products or product lines, or salespeople. e.g.: Order-call ratio per salesperson (number of orders per salesperson number of calls made per salesperson x 100) Average sales per salesperson (total salesperson sales in dollars number of sales of salesperson) Average number of sales per client size Number of sales for client size ratio (number sales to client cl
4、ient size index)6.6.3 Cost Ratios - Identify averages and ratios of interest to measure cost of salesperson(s) OR total territory costs OR product line costs (using the performance variables above). e.g.: Salesperson costs-sales ratio (salesperson cost sales in dollars generated by sales person x 100) Territory costs-sales ratio (territory/store costs sales in dollars generated by territory/store x 100)6.6.4 Compensation Plan - Identify the method(s) to be employed to compensate the salesforce B
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