工商管理专业 MBA Lecture 课件
25页1、INTERNATIONAL CONTEXT,Dr Ita ODonovan,Beechgrove Associates,1,Beechgrove Associates,2,Opportunities and Outcomes of International Strategy,Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary,International business-level strategy Multidomestic strategy Global strategy Transnational strategy,Increased market size Return on investment Economies of scale and learning Advantage in location,Identify International Opportunities,Explore Resources and Capabilities,Use C
2、ore Competence,International Strategies,Modes of Entry,Beechgrove Associates,3,Opportunities and Outcomes of International Strategy,Better performance,Innovation,Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary,Use Core Competence,Modes of Entry,Strategic Competitiveness Outcomes,Motivations for International Expansion,Increase Market Share domestic market may lack the size to support efficient scale manufacturing facilities Return on Investment large invest
3、ment projects may require global markets to justify the capital outlays weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators,Beechgrove Associates,4,Motivations for International Expansion,Economies of Scale or Learning expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution can spread costs over a larger sales base increase profit per unit Location Adva
4、ntages low cost markets may aid in developing competitive advantage may achieve better access to:,Beechgrove Associates,5,Raw materials Lower cost labor,Key customers Energy,International Business-Level Strategy: Determinants of National Advantage,Factors of production: the inputs necessary to compete in any industry labor land natural resources capital infrastructure basic factors include natural and labor resources advanced factors include digital communication systems and educated workforce,B
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