2019年香港英文房产提案-St. George Building培训课件
59页1、Promotional CampaignsPromotional Campaigns Integrated Communication Plan for the Launch of the St. George Building Prepared for : Allied Properties (HK) Ltd. Promotional CampaignsPromotional Campaigns Agenda Introduction and Strategy10min Creative 45min PR Program15min Interactive Program10min Media Plan10min TOTAL90MIN Promotional CampaignsPromotional Campaigns Agency Task To create an ever-lasting value for the St.George Building and a successful sales record ! Promotional CampaignsPromotional
2、 Campaigns Property Market Update Satisfactory results of land auction reflected confidence regain. According to the Land Registration, there were over 58,800 property transaction of HK$150 billion in the first half of 1999. 4% increase in number of transactions and 3% drop in terms of value, as compared with the second half of 1998. It indicated that most of the transactions were from middle-to-low segment. Promotional CampaignsPromotional Campaigns Property Market Update (contd) The average va
3、lue of a transaction was HK$2.56million in the first half of 1999. There was a drop of 8.24% as compared with the second half of 1998. Promotional CampaignsPromotional Campaigns Competitive Framework Districts: Kadoorie Hill vs the Peak Repulse Bay Kau To Shan Our edges: Common Prestige value of living in a fashionable districts + Niche: Convenient city center location Promotional CampaignsPromotional Campaigns Competitive Framework (contd) The St. George Building vs Traditional houses at Kadoor
4、ie Hill : Additional elements: modern new contemporary superb hotel-styled management “home-office” facilities advanced facilities in gym ie sun light indoor swimming pool a Jaguar . Promotional CampaignsPromotional Campaigns Potential Target Group Demographics Aged 35 or above, married couples with kids High income group. Probably are the businessmen , senior executives, professionals and entrepreneurs. Even property investors. Promotional CampaignsPromotional Campaigns Potential Target Groups
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