nedwiley-100305142245-phpapp01
27页1、Toward A New Paradigm For Content Discovery : Meet watchmi Personalized TV Ned Wiley, Managing Director Axel Springer Digital TV Guide GmbH FTTH Conference 2010 Lisbon, 24 February 2010 Confidential 1.How Did We Get Here? 2.The Rise of Personalization An example: watchmi Personal TV Agenda 3. Confidential How Did We Get Here? Once, there were two. Confidential The emergence of cable Media outlet proliferation accelerates . . . Confidential And Another Thing : The Online Frontier Content owners a
2、re putting more content online 5 Confidential One problem solved TerrestrialSatelliteCableInternet Confidential another one faced How do you find the content you want? Where would you even begin looking? Confidential Remembrance of Guides Past : The Schedule Confidential Remembrance of Guides Past : The Grid Confidential Content Discovery Confidential 1. The Rise of Personalization2. How Did We Get Here? An Example: watchmi Personal TV Agenda 3. Confidential Personalization as Validation Confide
3、ntial Photo credits: Flickr users: FaceMePLS, Dplanet:, pedrosimoes7, Sukanto Debnath, Geordie Mott, exquisitur, Saquan Simpson, clspeace, Here In Van Nuys, purplbutrfly, quinet, Mickael Casol. Used under Creative Commons License Personalization as Validation Confidential How Do You Take YOUR Coffee? . . . Confidential Automation and Collaborative Filtering Confidential Editorial Guidance Confidential The Value of Metadata Confidential The Value of Metadata Confidential 1. An Example: watchmi Pe
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