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nedwiley-100305142245-phpapp01

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    • 1、Toward A New Paradigm For Content Discovery : Meet watchmi Personalized TV Ned Wiley, Managing Director Axel Springer Digital TV Guide GmbH FTTH Conference 2010 Lisbon, 24 February 2010 Confidential 1.How Did We Get Here? 2.The Rise of Personalization An example: watchmi Personal TV Agenda 3. Confidential How Did We Get Here? Once, there were two. Confidential The emergence of cable Media outlet proliferation accelerates . . . Confidential And Another Thing : The Online Frontier Content owners a

      2、re putting more content online 5 Confidential One problem solved TerrestrialSatelliteCableInternet Confidential another one faced How do you find the content you want? Where would you even begin looking? Confidential Remembrance of Guides Past : The Schedule Confidential Remembrance of Guides Past : The Grid Confidential Content Discovery Confidential 1. The Rise of Personalization2. How Did We Get Here? An Example: watchmi Personal TV Agenda 3. Confidential Personalization as Validation Confide

      3、ntial Photo credits: Flickr users: FaceMePLS, Dplanet:, pedrosimoes7, Sukanto Debnath, Geordie Mott, exquisitur, Saquan Simpson, clspeace, Here In Van Nuys, purplbutrfly, quinet, Mickael Casol. Used under Creative Commons License Personalization as Validation Confidential How Do You Take YOUR Coffee? . . . Confidential Automation and Collaborative Filtering Confidential Editorial Guidance Confidential The Value of Metadata Confidential The Value of Metadata Confidential 1. An Example: watchmi Pe

      4、rsonal TV3. How Did We Get Here? The Rise of Personalization Agenda 2. Confidential watchmi is an intelligent, self-learning content discovery solution. It learns viewer preferences and finds shows that they like. ? Records & downloads automatically ? Delivers programs in a familiar paradigm: the “Personal Channel” ? Works just like normal TV: watch and enjoy ? Quickly learns personal preferences through the use of patented algorithms One Solution: Personal TV with Confidential watchmi Video Con

      5、fidential watchmi Brings Viewers Advertisements They Want To See watchmi uses the same APRICO technology to match advertisements with viewers that are interested in them ? Long-form video advertisements ? Treated just like any other program, inserted in Personal Channel ? Ads are not an annoyance if viewer wants to watch them ? Higher advertising rates because of targeted nature of ads Confidential Example: Long-form video advertisement in a Personal Channel Confidential Mercedes TV videos - bra

      6、nded long-form content from Mercedes-Benz Example: Branded Channels Confidential watchmi Availability watchmi is available now in Germany. A U.S. release is planned for 2010. Other markets TBD based on interest. ? Plugin for Microsoft Windows Media Center (Vista and Windows 7) ? High visibility featured in Windows Media Center Gallery ? Ready for service operators upon request ?Available for STB and Mobile ?Software library easily portable to multiple platforms Confidential Summary In conclusion: ?The bigger pipe and larger variety of content : not enough ?Consumers seek an experience tailored to their needs ?Technologies are now available to make this possible ?The challenge : bring consumers the rich, tailored experience they desire. 26 Confidential Questions? ned.wileyaxelspringer.de

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