世纪商务英语综合教程专业篇ii unit 2
42页1、,Unit 2 Consumer Psychology,The term consumer psychology refers to the study of how people relate to the goods and services they use in their daily lives. Also known as the study of consumer behavior, consumer psychology provides opportunities to examine issues such as what factors are the most important when people decide to purchase a particular item, how customers determine the value of a service, and whether or not television and magazine advertisements can convince a reluctant or potential
2、consumer to try a new product for the first time. This field seeks to describe and explain consumer behavior, although some consumer psychologists will attempt to predict or influence a customers decisions.,Unit 2 Consumer Psychology,C O N T E N T S,Lead-in,Listen to the conversation and choose the best answer for each question.,1. Listening,1. What are they talking about? A. The fashion in season. B. The purchasing of fashionable clothes. C. The purchasing of suitable clothes. 2. What is the se
3、lling point of the salesgirl? A. The good quality. B. The price. C. The fashion. 3. What is the purchasing point of the mother? A. The good quality. B. The price. C. The fashion.,Lead-in,Listen to the passage and fill in the blanks with the missing information.,2. Spot Dictation,(1) I knew exactly what she meant. I used to be a _, too. For years, I was _ shopping. I _ out of buying new stuff. I especially liked buying new _, but really I didnt care what I bought it was the act of buying itself t
4、hat made me feel good. Sometimes on the drive home from work, Id stop at a department store just so I could buy something: _, small pieces of furniture, whatever. (2) One negative aspect of using _ instead of cash is that you dont feel like youre spending real money. The _ you experience when you purchase the item are _ from the unpleasant or painful feelings of making the payment when you get the credit card statement.,compulsive spender,addicted to,got a rush,books and movies,candles, magazine
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