Assignment写作范文-互联网动漫广告

assignment.lxws.net Assignment写作范文-互联网动漫广告本篇Assignment写作范文主要讨论了互联网动漫广告。相较于传统媒体来说，互联网为动漫广告提供了更多机遇，动漫广告的特性也有所延伸。动漫广告广泛应用动漫角色作为其广告主角，动漫角色以其活泼可爱的外貌特征、丰富有趣的语言表情、生动灵活的肢体表现展现出极强的亲和力，作为广告的内容可以非常吸引受众注意力。Nowadays, information technology has been deeply involved in all aspects of social life. The Internet has changed the content and form of information, as well as the way and habit of people to receive information. "Animation advertising" has always been an important element in advertising. With the continuous development of the Internet and the increasingly mature virtual digital technology, animation advertising forms are more abundant. This article is to discuss the situation of the development of animation advertising in the Internet and the effect of communication."Internet animation character advertisement" is an advertising form that adopts an exaggerated approach to create an animation image with the role of virtual advertising spokesman and puts it on the Internet platform. Animation roles are divided into brand original animation roles and non-original animation roles.At present, animation production technology continues to innovate and mature, animation advertising forms are more rich.Compared with traditional media, the Internet provides more opportunities for animation advertising, and the characteristics of animation advertising have been extended.Animation advertising is widely used as the main character of its advertising, animation characters with their lively and lovely appearance characteristics, rich and interesting language expression, vivid and flexible body expression show a strong affinity, is the primary factor to attract the attention of the audience.Animation visual language is highly hypothetical, which is fully reflected in the creator's unconstrained and unrestrained imagination. AD creators use virtual animation characters to satisfy the audience's fantasy of the real world, and create exaggerated and distorted visual presentation, bringing wonderful visual experience to the audience.Animation culture is a kind of visual culture, which is pursued by most young people. In the process of advertising communication, animation characters themselves, as a cultural "symbol", establish a unified cultural background for the audience and transcend the boundaries of the country, nationality and language. "symbolized" consumption can always promote the audience from different backgrounds to understand and receive information more quickly. Disneyland, which is "popular all over the world", is one of the most successful cases. Both the amusement park itself and animation "derivatives" such as toys, stationery and decorations printed with relevant cartoon characters have gained a solid fan base.The interactivity of the Internet and fusion spawned a large number of network star "popular", anime character "sound at the beginning of the future" as the representative figure of the secondary yuan culture, it was born in digital media technology progress and improve the network times, and in the open Internet platform rapidly gaining widespread popularity and frenzy of fans. Hatsune miku performed as a star guest at the 2018 New Year's eve concert on jiangsu satellite TV, transforming the virtual image into a real one.From the advantages of animation advertising, we can see that the development of animation advertising prospects are very good, and there is a huge space for growth, but in the current situation, there are still many problems, restricting the development of animation advertising.In the Internet era, the audience's independent choice and free expression of values have formed a trend of diversified social values, and social media has become the main tool for audience's expression of opinions. But the audience for animation advertising information access stems mainly from social network and video website, patch video website advertising is mandatory, the audience is more passively complete advertising information input, this kind of information input methods can make the thing in his hand, and through the way of "open membership to advertising" to resolve the problem, therefore, video website advertising effect, often have the instability. In addition, good advertising "word of mouth" is the main factor that affects the audience to actively share information. It can be seen that the information dissemination of animation advertisements tends to be more social and fragmented.Animation advertising has left a deep impression on the audience with its virtual animation image, exaggerated emotional expression and humanized interactive experience, and has formed a good advertising cognition. The non-original animation image has been widely concerned at the early stage of advertising entering the market by virtue of its existing popularity, while the effect of the original animation image is relatively poor, advertisers should give priority to whether the animat