Paper写作范文-印度市场环境

www.ocscf.org Paper写作范文-印度市场环境这篇Paper写作范文讨论了印度市场环境。印度作为金砖国家，人口众多，拥有庞大的、购买力不断增强的消费群体，实乃商家必争之地。但特殊的宗教人文环境和总体收入偏低的发展现状，造就了低端产品主导、价格考量优先的消费格局。而近几年莫迪政府在税收制度、减少许可证数量、提高产权登记效率等方面进行了一系列改革，进一步提升了印度的营商环境。As a brics country, India has a large population and a large consumer group with increasing purchasing power, which is a very competitive place for businesses. However, the special religious and cultural environment and the low overall income have created a consumption pattern dominated by low-end products and given priority to price considerations.India, the world's second most populous country, is growing fast and is expected to become the world's largest by 2025. According to data released by the United Nations in July 2016, India had a population of 1.326 billion by the end of June 2016, with a population growth rate of 1.2%. Among them, the population under 15 years old accounts for 30.8%, while the population over 65 years old only accounts for 5.8%. The average age of the population is 26.6 years old. The population composition is quite young. With the increase of income, the proportion of daily necessities such as food, beverage and ready-to-wear products in the total expenditure is decreasing, while transportation, education, leisure and health are increasing rapidly. Mobile phones, motorcycles and cars are gradually becoming products purchased by the public, and the market scale of other high-priced luxuries is also gradually expanding. With the steady growth of the domestic economy and the continuous increase of the labor force, the domestic demand market of India is expanding rapidly and is expected to become the fifth largest consumer market in the world by 2025.India has attracted foreign investment through two major reforms in recent years. Major reforms in 2012 included opening the aviation, retail and power sectors to foreign investment, raising diesel prices and privatizing large state-owned companies. In 2015, India increased the reform of foreign investment policy: firstly, the upper limit of the proportion of foreign investment in most sectors of the national economy was raised; secondly, it promised to reform the current foreign investment tax policy. We introduced reform measures to manage foreign direct investment in 12 sectors, including telecommunications, insurance, oil, natural gas and national defense, and implemented preferential income tax and tariff policies.India's cities and towns provide nearly 70% of the country's GDP, 85% of the tax revenue and 70% of the new employment. The acceleration of urbanization drives the expansion and upgrading of the consumer market. According to the data released by the United Nations in July 2016, India's urbanization rate was 31.2% in 2016, 3.4 percentage points higher than the 27.8% in 2001, with about 414 million people living in cities and towns. India's middle class, which accounts for only 13.2% of the population, is the main force of consumption. According to statistics, 49% of cars, 21% of televisions, 53.2% of computers, 52.9% of air conditioners, 37.8% of microwave oven consumers and 45.7% of credit card holders in India are all middle class. Middle class with higher income and urban population have relatively higher acceptance of foreign information and preference of foreign brands.The distributive administrative system and multilingual culture determine the differentiation of India's regional market. India has a federal system in which the central and state governments have their own roles, and each state is governed by its own elected government, with a degree of freedom to choose its development path. Some states, such as gujarat, offer free land and water and electricity to attract investment. Others, such as haryana, punjab, madhya pradesh and andhra pradesh, lead the way in attracting foreign investment. In addition, India is ethnically diverse and USES complex languages and scripts. There are more than 1,000 languages and dialects spoken throughout the country, 33 of which are spoken by more than one million people. Often across the border, the use of language, customs, consumer habits are different, such as across the country.In 2017, India's per capita GDP was us $1,940. According to IMF projections, it will be us $2,020 in 2018, which is about one-fifth of China's. The price of goods largely determines consumer demand. Although India's growth has been led by services and high-tech industries, it has not been able to generate large Numbers of jobs, with nearly 40 percent of its citizens still living below the poverty line. In addition, India has 830 million people living in rural areas with an annual household income of only about $1,000, which is mainly used to pay for necessities. The Indians have developed a set of skills for doing business with the Chinese. The second is to take out a few peer quotes to lower prices; Third, the more you cut the price, the more willing Chinese are to do business with