留学生Essay写作—阅读在线博客的动机目的

http:/www.meeloon.net/ 留学生论文专业定制代写网站留学生Essay写作阅读在线博客的动机目的计算机中介通信(CMC)带来了我们互动和寻找信息的方式的巨大转变。今天，使用互联网，用户可以访问成千上万的资源，获得各种格式的信息，还可以与世界上任何地方的人互动。1.IntroductionComputer mediated communication(CMC)has brought about a great shift in the way we interact and look for information(Papacharissi and Rubin, 2000). Using the internet,today,users have access to thousands of sources,get information that is presented in a wide range of formats,and can also interact with people anywhere in the world.With the turn of the new millennium there has been a fundamental shift in the way people all over the world communicate even using the internet. This phenomenal change has occurred with the arrival of the Web 2.0 technology which has enabled increased amount of interaction and community formation.Of all the Web 2.0 applications,one of the most interesting and rising Web 2.0 innovations is weblogs,popularly referred to asblogs.Blogs are frequently-updated websites by the owner of the site,where multimedia content can be posted.Blogs form a new genre of computer- mediated communication(Blood,2002).Blog posts are generally in the reverse chronological order and the older posts can be archived.Readers of blogs can comment,rate,bookmark or link to the blog.Such linking forms an entire network of highly connected people(Wilde,2007).This clustered network of interconnected texts form what is called theblogosphere ?. Simply put,the blogosphere comprises of groups of authors of content and their readers/users.Blogs are rising in popularity.The total number of blogs in Technorati,a popular blog indexing site had reached a 133 million mark by 2008,with 900,000 blog posts in 24 hours(Sifry,2008).With such exponential growth, in recent times the academia and industry has taken good notice of the medium.Research has been conducted on blog writer and reader motivations and final behaviour(Huang,Chou&Lin,2008).Studies say that motivation is a function of intrinsic and extrinsic factors(Guay,Vallerand&Blanchard,2000).Hence one can infer that motivation to use a blog will change with the type of blog.However,studies have not considered blog user motivations in the context of the blog types.Not much academic research has been done in studying blog readers(Huang, Chou&Lin,2008).This research is an attempt at developing an understanding of the motivations behind reading of blogs,in relation to different types of blogs.The present study aims at understanding the key drivers that motivate blog reading among Indians and hence develop a model which clearly brings out the association of these motivating factors with various types of blogs.The classification of blogs will be on the basis of reader perception.Hence,it is expected that the study will help developing a consumer-centric classification schema for blogs.Existing literature in the area of blogs indicates that little research has happened in this field.However,of whatever work has been done,most of the research focuses on the blog itself or on the blogger,and very rarely on the blog reader(Huang et al.,2008).This section talks about the existing body of knowledge on blogs.Huang et al.,(2008),have suggested a good way of classifying the existing academic research on blogs.They say thatprevious research of blogs has investigated blog categories,motives for use,or motives for writing. Scholars also consider readersresponses after reading blogs,such as trust and interaction?(p.351).There are even studies done on the structural and systems aspects of blogs(Wilde,2008;Herring, Scheidt, Wright&Bonus,2005;Schmidt,2007)and blogging benefits(Baker and Moore, 2008).Looking at studies that have gone into the details of blog categories,a lot of work has been done by blog authors themselves(Herring,Scheidt, Wright&Bonus,2005).Some of the most important ones which are oft-quoted in literature are those of Blood(2002),Krishnamurthy(2002)and Herring et al.(2005),who have all significantly contributed to the field of classification of blogs.Blood(2002)classified blogs into three types on the basis of their functions as filters,personal journals and notebooks.Krishnamurthy(2002) went on to classify blogs into four types using two dimensions of a blogs orientation:personal versus topical and community versus individual. Herring,Scheidt,Wright,and Bonus(2005)used Krishnamurthys categorization and further developed a five-category scheme for classification of blogs on the basis of frequency of updating.Dearstyne (2005)suggests five types of blogs based on their uses.Corry and Mundell (2006)have arrived at a certain blog classification scheme on the basis of the purpose of existence of the blogs.However,all these classifications have either come from content analysis of blogs and do not take the readersview into consideration for classifying.There has been a lot of research done on specific genres of blogs.Apart from analyses of personal blogs,extensiv