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© 1999 - 2014 IX Web Hosting. All rights reserved,CONTENT MARKETING,How To Make Your Content Marketing Strategy Better.,© 1999 - 2014 IX Web Hosting. All rights reserved,1 What Is Content Marketing? 2 Why Is It important? 3 Most Shared Content Types 4 How To Make Your Content Strategy Better! 5 Conclusion,© 1999 - 2014 IX Web Hosting. All rights reserved,What Is Content Marketing?,It involves creation (and distribution) of informative and engaging content that aims at increasing customer loyalty as well as business prospects. A few of the tactics of content marketing include: » Blogging » E-Books » Webinar » Press Release,© 1999 - 2014 IX Web Hosting. All rights reserved,© 1999 - 2014 IX Web Hosting. All rights reserved,And It Is Important,because in a world where we have access to unlimited information in a matter of seconds, information based marketing has become vital.,© 1999 - 2014 IX Web Hosting. All rights reserved,With The Most Shared Content Being,© 1999 - 2014 IX Web Hosting. All rights reserved,Heres Something Good To Know!,60% of consumers enjoy reading relevant content from brands.,82% of consumers feel more positive about a company after reading custom content.,70% of consumers feel closer to a company as a result of content marketing.,© 1999 - 2014 IX Web Hosting. All rights reserved,© 1999 - 2014 IX Web Hosting. All rights reserved,Sign Up With A Web Host!,The first and the foremost thing to do is to sign up for services. When your content gets shared, people click through and get redirected to your website, and your website needs to be running efficiently. Remember: First impression is the last impression.,webhosting,© 1999 - 2014 IX Web Hosting. All rights reserved,Why Choose IX Web Hosting?,Affordability Cutting edge technology at reasonable prices. touch to your business. Scalability Ability to flex hosting plans in sync with the increasing needs of the website.,Reliability The 24/7 technical support is prompt and never lets your website down. Security Certified by the likes of McAfee, IX servers provide the most secure environment for hosting your web logs.,© 1999 - 2014 IX Web Hosting. All rights reserved,Gather Topics!,Before you start creating your content plan and strategy, its always better to research and shortlist a handful of topics that are not just relevant to your business, but also trending in your circles. Talking about “whats in” helps you keep your audience hooked.,© 1999 - 2014 IX Web Hosting. All rights reserved,Why Choose IX Web Hosting?,Dont always go for an all season look, get a makeover based on climate, festivities, etc; it gives a human touch to your business. A human business is more relatable than one that sounds also robotic and only sales oriented.,If overhauling the website every time isnt a feasible option; opt for changing the looks of your social profiles. For example, bring some variation in your cover pictures on Facebook if you feel like keeping the profile picture constant to your business logo.,© 1999 - 2014 IX Web Hosting. All rights reserved,Indulge In Chit Chat Sessions!,Conversations are the best way to keep someone engaged. Try and frame content that not just makes the reader feel you want to talk, but also nudges them to make an interaction.,© 1999 - 2014 IX Web Hosting. All rights reserved,Become Click Happy!,No one has the time to go through text heavy posts; but who doesnt like bright images? Stock up on a lot of images that are unique to your business and fit them in your content strategy. They are the most shared post type across online platforms.,© 1999 - 2014 IX Web Hosting. All rights reserved,Share Values!,Do you have a customer or employee friendly policy in place? If yes, share it with your followers and let them know you care! Sharing values helps in bonding with your customers.,© 1999 - 2014 IX Web Hosting. All rights reserved,Work Together!,If not literally, at least to some extent! Try and get real time reviews on your products/services. Ask questions about what your customers expect next and try to fit some of those suggestions into your work. This helps establish a rapport and shows you off as being customer driven. After all, this is exactly what people look for - to be heard!,© 1999 - 2014 IX Web Hosting. All rights reserved,Tell Your Story!,People want to know the thought process behind your business and how it came about to be. Share your story and your unique experiences along the way. It makes your business more relatable.,© 1999 - 2014 IX Web Hosting. All rights reserved,But Heres The Challenge,Producing Engaging Content.36% Producing Enough Content21% Budget to Produce Content.20% Lack of C-Level Buy-In.11% Producing a Variety of Content9% No Answer3%,© 1999 - 2014 IX Web Hosting. All rights reserved,More than 50% of your traffic comes from social media platforms. So how do you go about executing a content strategy AND keep track of whats trending? Here are a few tools to make the