-恒安消费产品销售培训-销售队伍代表公司形象-产品策略
Sales Team Responsibility in Representing the Company 销售队伍代表公司形象,HengAn Consumer Products 恒安消费产品 Sales Training 销售培训,Sales Team Responsibility,Page 2,Your Responsibility 您的责任,You, the HengAn Sales Team, are the “front-line” representatives of the company It is YOUR responsibility: to represent HengAn in a manner that enhances the Companys image with customers, suppliers and competitors to develop a knowledge of all HengAn products to conduct yourself properly at all times with customers, suppliers and competitors,ImageKnowledgeConduct 形象知识言谈举止,各位是恒安的业务人员，正是你们代表了公司在“一线”的形象 您有责任： 代表恒安公司在客户、供应商和竞争对手面前的形象 了解恒安产品 不论什么时候，在客户、供应商和竞争对手面前的言谈举止都要适当,Sales Team Responsibility,Page 3,Image 形象,Focus on the customer and supplier Give outstanding service Be responsive to every request Keep every commitment Show respect and be polite Be on-time and know when it is time to leave Make sure the customer or supplier knows we appreciate the business relationship and do not take their business for granted,Say “Thank you” 说声“谢谢”,注重客户和供应商 提供优秀的服务 回应所有需求 坚守所有承诺 表示尊重，彬彬有礼 守時及懂得何時離開 确保客户或者供应商知道我们重视与他们的业务关系，表示我们对他们的业务很重视,Sales Team Responsibility,Page 4,Knowledge 知识,Know HengAns products and the organization Every Salesperson must have the attitude of a “Salesperson for HengAn” Learn about all HengAn products so you can communicate with a customer, ask informative questions and give response to their questions Know the HengAn organization know who to go to for information and to refer customers and suppliers Cross-Selling is Good Everyone benefits if the company is successful Cooperate with each other, share information and take advantage of relationships,Learn about the Company 了解公司,了解恒安的产品和组织 所有业务人员都必须具备“我是恒安的业务员”的心态 掌握恒安的所有产品，这样才可以和客户很好的沟通，提出有质量的问题，并对他们的提问作出高质量的回应 了解恒安组织知道找谁了解有关信息，知道把客户和供应商转给谁 交互销售比较好 如果公司成功，每个人都会受益 互相协作，共享信息，并利用各自的业务关系,Sales Team Responsibility,Page 5,Conduct 言谈举止,Dress appropriately Do not be late for an appointment Do not chew gum during a meeting Do not use foul language or tell inappropriate jokes TURN OFF your cell phone when in a meeting it is rude to take a call during a meeting it tells other people the caller is more important,Conduct yourself professionally 言谈举止都要专业化,穿着得体 约会不要迟到 会面时候不要嚼口香糖 不要讲脏话，或者讲不成体统的笑话 会面时候关掉手机 会面时候接电话是粗鲁的 你如果接电话，客户会感觉你更重视打电话的人,Sales Team Responsibility,Page 6,Key Point 关键要点,E V E R 不 可,MAKE A NEGATIVE COMMENT ABOUT YOUR CUSTOMER, SUPPLIER OR COMPETITORHIS PRODUCTS, EMPOLOYEES OR SERVICES 詆毀你的客户、供应商、競爭對手，也不可诋毁他們的產品或服務,N E V E R 絕 對,Sales Team Responsibility,Page 7,Discussion 讨论,How can you verbally compare your product with the competitions product in a positive manner? How should you respond if your customer makes a negative comment to you about your competitor or another customer? What actions can you take to give outstanding customer service?,怎样以正面的方式向客户比较您的产品和竞争对手的产品？ 如果客户当您的面诋毁您的竞争对手或其他客户，您会作出什么反应？ 为了提供优秀的服务，您可以采取什么行动？,ImageKnowledgeConduct 形象知识言谈举止,
