海南金色阳光温泉度假酒店公寓营销策划方案
videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the "five water treatment" "357" timetables "for three years to resolve outstanding issues, obviously worked," victory of the year. The County's departments at all levels must firmly establish the "guanghui is gold and silver" green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well "five water treatment of" winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will "river water quality improved at the county level, up to five" this basic objective grasp of pollution control that focus, with the focus on three things: a good job, "clear rivers" reaching the County created. Organization "look back" special inspection, the County garbage River, black and odorous River is "Dragnet" investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the "one-stop strategy", improving the inferior five water quality monitoring stations work this year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of "clear rivers" standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve "effluent from sewage treatment rate, running accuracy, compliance" requirement, speed up the town's support network construction, is focusing on nanotubes home "last meters" question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach importance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the "Sun" problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution control of water go to "dig up mud", as the deepening water of this year's "plays". Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of work, in accordance with the "one river one policy" requires detailed cleaning, dredging plan, planning ahead of time cleaning out mud "way out", according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward production capacity, increase the intensity of海南金色阳光温泉度假酒店营销策划方案第一部分：市场篇-第2页 第二部分：项目定位篇-第16页第三部分：营销推广篇-第37页第一部分：市场篇一、 产权式酒店概述及在国内发展近况-第3页二、 产权式酒店呈现的产品形式-第6页三、 国内产权式酒店的一般开发与运营模式-第7页四、 产权式酒店的流行趋势-第12页五、 经典酒店项目案例分析-第13页一、产权式酒店概述及在国内发展近况1.产权式酒店的定义产权酒店兴起于上世纪70年代欧美国家的一些著名旅游城市和地区，英文全称是"TIMESHARE"(中文译为"泰慕赛尔")即"时空共享"，其共同特点是都建于景色优美的旅游业和经济比较活跃的地区，以保证酒店有较高的出租率和物业升值空间。产权酒店作为一种特殊投资和消费模式，符合经济资源共享的基本原则，它使业主闲置的空房和酒店的大门向社会开放，对公众推出一种即是消费又是存储，即是服务又是家产，即可自用又可赠送的特殊商品，是房地产业和旅游业的有效结合，是经济发展到一定程度的必然产物。无论对发展商还是投资商，产权酒店都孕育着丰富的商机。2. 产权式酒店的性质 在欧美等旅游及经贸发达的国家和地区，产权酒店通常被称为私人酒店，它是投资赚取回报，进行休闲，度假，娱乐为目的新型物业形式，属于旅游房地产类，它与旅游经济，贸易及房地产是有机结合互动发展的关系。产权酒店与别墅，普通商品住宅及商务写字楼等又有明显区别，购买产权式酒店，在享受超值服务，彰显身份和地位的同时，更有不菲的投资回报，与住宅写字楼的投资，股票投资，储蓄及国债投资等相比，投入轻松，风险小，回报更丰厚，同时还获得一套真正属于自己的私家酒店。3. 国内产权式酒店的开发与发展 90年代开始，随着国内经济和旅游业的迅速发展，产权酒店在国内著名旅游及经济繁荣城市已逐步形成燎原之势，近两年已有几十家产权酒店诞生。如已成功运作并使业主获利颇丰的深圳雅蓝大酒店； 2002年完工的陕西汉中的"21世纪万龙大酒店"；倡导"e时代人性化商务空间"的厦门悦华酒店；10%投资回报+房屋产权由新加坡开发的公寓式大酒店；还有秦皇岛的维多利亚港湾，海南岛的三亚温泉大酒店，北京的快乐无穷大-龙庆峡（假日）乡村俱乐部，龙脉温泉等。1）开 发 目前，国内产权式酒店的开发集中在国内经济发展较为前沿的城市和国内各大旅游类城市，如北京、上海、广州、深圳和丽江、海口、厦门、秦皇岛等，基本以国家级的政治、经济、文化中心和沿海旅游度假城市为主，正在逐渐向中小城市转移，这其中有以海滨类城市和集具历史价值的文化古城为主，同时以商务交往为主功能的产权式酒店业在蓬勃兴起之中，整个产权式酒店的开发热潮正处在前所未有的兴起之中。2）经 营 目前，无论以何种方式运营的产权式酒店，其一般的运营方式均为：开发销售委托专业酒店经营管理公司经管（或成立专业的酒店经营管理队伍经管）兑现购买者应得得投资收益。这一运营模式下实现销售的关键环节在购买者对酒店未来经营管理的信心上，从目前酒店的销售操作上看，酒店经营管理方的选择以及监督其日常经营行为的体制、机制（即保证购买者利益实现的体制、机制）尤为重要。 正常情况下，一般星级酒店的运营成本占到整个酒店日常营业额的30%左右，以此计算酒店正常的营业利润是非常可观的，如果附以非常有营业保证的区位优势和非常有价值的卖点，投资产权酒店的风险实际非常之小，而一旦收益实现，其收益比例又非常之高，是其他投资类商品所无法比拟的。 目前，对于产权式酒店的经营管理，国内已经积累了非
