英国paper写作--We-media credibility

摆渡论文网（www.baydue.com）-专业留学生作业辅导中心英国paper写作-We-media credibilityWith the rapid development of the Internet, we have stepped into an era of "we media" where everyone is a microphone. The phenomenon of "indiscriminate release" of speech subjects is common, and the lack of credibility of "we media" has become a major problem. This paper first gives a brief overview of "we media" and "we media", and then analyzes the reasons for the lack of "we media" credibility from the three aspects of the public, the government and "we media" platform, and puts forward corresponding Suggestions.In this era when weibo has become the most dynamic social media in the world, people will search for various hot news and various personal information when opening sina weibo. People can share what they see and hear anytime and anywhere, and express their opinions and strive for public acceptance of their views. Therefore, we media platforms like weibo and QQ space in China and facebook and twitter in the United States are becoming more and more important in people's lives. Although the public demand drives the rapid development and popularization of "we media" platforms, the weaknesses of these "we media" platforms are gradually exposed, such as the negative impact of the random release of false information on people and society. Even the British economist, on November 4, 2017, wrote "social media threatens democracy?" Therefore, the construction of we-media credibility has become an important topic of social concern.We media, also known as "personal media", is the general term for new media that disseminators use modern and electronic means to deliver normative and non-normative information to an unspecified majority or a specific individual. That is, the carriers used by citizens to release events they have seen and heard with their own eyes, such as blogs, weibo, WeChat, baidu official post bar, BBS BBS and other online communities. The characteristics of "we media" such as popularity, personalization, interactivity, rapid transmission, low threshold and easy operation make it rapidly popularized among the public, and now it has become an indispensable social platform in People's Daily life.Media credibility refers to the internal power of news media itself, which is trusted by the public. It is a measure of media's authority, credibility and social influence, as well as the media's ability to win over audiences. Therefore, for the media, credibility is the cornerstone of its existence and further development, the core of future competition. For the public, the enhancement of media credibility can provide a good information communication environment for the public.At present, China's we-media credibility is at a low level. As the main body of communication changes from traditional mainstream media to ordinary people and the absence of "gatekeepers", some information in the we-media platform tends to be entertaining and vulgar. At the same time, the excessive pursuit of timeliness by some media in order to catch the public's attention and its divisive communication mode leads to fragmentation of we-media information transmission, flooding of fake news and reversing the frequency of news. Take microblogs as an example. According to a survey by the institute of journalism of the Chinese academy of social sciences, nearly 60 percent of fake news started on microblogs. Data from a survey of 1, 775 people conducted by the social survey center of China youth daily via cnw.com and yipai consulting show that the most concentrated areas of false information are food safety, personal safety, health maintenance and disease prevention. Why do these rumors on we-media platforms persist? Some respondents believe that everyone can publish information, making rumors cheap. Respondents also pointed out that some public accounts and big vs create rumors for profit. It can be seen that the credibility of "we media" such as weibo is being seriously challenged.As a highly socialized communication platform, "we media" platforms like weibo have a low entry threshold, and everyone can participate, which is characteristic of diversified communication subjects. At present, the mass media literacy level in China is uneven, most of them do not have professional news information judgment ability, and it is difficult to effectively judge false information. At the same time, they are easy to be limited by their own experience or knowledge to make wrong speech or even extreme speech. When this group is large enough, it will affect the judicial judgment and form the media trial. As a result, rumors sometimes run faster and attract more attention than the truth. For example, in February 2016, a fake news report named "Shanghai girls escape from rural jiangxi province" caused a heated discussion, but it was actually the personal catharsis of the source. In addition, due to the concealment of the virtual environment of the Internet, it g