TDT通信外包公司生存现状及发展战略研究

TDT 通信外包公司生存现状及发展战略研究 摘 要 TDT 通信外包公司作为一家“通信运营商和制造商的服务商”，主要为中国电信、中国联通等几大电信运营商以及中兴、华为几大设备提供商提供通信外包服务。随着电信运营商重组、未来 3G 牌照发放，公司既面临现有小灵通外包业务萎缩，业务收入锐减的困境，又面临外部竞争环境日趋激烈的挑战。尽管公司已经跟随设备制造商的“走出去”战略发展海外外包业务，但新开拓的业务尚未建立核心竞争力，公司面临客户关系单一、管理能力滞后，以及如何建立新形势下的核心竞争优势，如何把握市场机遇创造新的利润区等一系列问题。 作者结合行业内多年的工作经验，并通过对公司中高层管理人员和客户的深入访谈、问卷调查，从研究服务外包理论入手，通过对国内外通信外包行业的分析，以及对 TDT 通信外包公司外部环境和内部因素分析，应用企业战略理论，深入研究了 TDT 通信外包公司的生存现状和发展战略。 论文首先对通信业服务外包行业进行分析，发现通信业服务外包正处于发展阶段，具有高价值服务待开发、行业区域性集中的特点。然后运用 PEST 分析和五力模型对 TDT 通信外包公司的宏观和微观环境进行了研究，从企业文化、组织结构、人力资源、业务类型等角度对公司内部因素详细分析，并运用 SWOT 分析工具、大战略矩阵、GE 矩阵等方法分析公司的发展战略。在综合比较各种战略与公司内外部环境匹配程度以及考虑公司资源限制后，从备选战略集中选出最优战略作为实施对象。得到 TDT 通信外包公司在近五年内所应采取的公司层战略是：以进为主，兼而有退的发展战略，对深圳电信无线 CDMA 网络外包业务采用防御型战略，对海外外包业务和国内新的外包业务实施加强型战略。所应采取的业务层战略是：最优成本供应商战略。公司在战略实施时，要把握好三大原则并特别注意组织结构的匹配、人才队伍的建设和核心能力的培养。战略实施过程中难免会碰到风险，论文最后从宏观环境、行业、经营管理三方面预测了战略实施的风险并制定了应对方法。 本论文所研究的虽然是 TDT 通信外包公司这一家具体的公司，但却也对通信外包行业内的其他公司有一定借鉴意义，对服务外包产业中的接包方企业面临的一些共性问题也有一定的参考意义。 关键词：服务外包，通信，发展战略 THE RESEARCH ON SITUATION AND DEVELOPMENT STRATEGY OF TDT TELECOM OUTSOURCING COMPANY ABSTRACT As a “ service provider of telecom operators and device manufacturers”, TDT Telecom Outsourcing Company mainly provides outsourcing services to China Telecom, China Unicom and other major domestic operators as well as several major device manufacturers such as ZTE Corporation and Huawei Technologies Co. Ltd . The reconstruction of telecom operators has happened. And the 3G license may be released in the near future. So TDT Telecom Outsourcing Company not only gets into trouble of shrinking of current wireless business and the sharp declining of business renevue, but also faces the challenge of fiercer and fiercer competitive environment. The new business has not established core-competitiveness, although the company has searched for overseas outsourcing business following up the overseas strategy of device manufacturers. The company is facing a series of questions, such as simple customer-relationship, backward from internal management, how to establish new core-competitiveness, how to hold on new opportunities and make profits. The author who has lots of work experiences in the industry, took in-depth interviews and questionnaire surveys to superior managers and customers of the company. This essay makes research on theory of service outsourcing first. Then the author analyses the situation of telecom outsourcing industry in domestic and abroad. After that, the external and internal environment are analysed. At last, based on the practice of theories on company strategy, the author make deep research on situation and development strategy of TDT Telecom Outsourcing Company. The essay starts from the industry research. With the analysis of telecom service outsourcing industry, we can see the industry is still in early- development stage in our country, and has characters of high value business hidden and market focus. Then the usual and direct external environment is analysed by using of PEST tool and Five Forces models. After that, the internal environment is detailed analysed in angle of company culture, organization structure, human resources, products and so on. Many methods, SWOT Matrix tool, Grand Strategy Matrix , GE Matrix and so on are used to analyse the development strategy of TDT Telecom Outsourcing Company. The optimal strategy is filtered out with comprehensive comparing and consideration of restriction on company resources. The strategy that TDT Telecom Outsourcing Company should be adopted in late five years is: both strengthen strategy and defense strategy. Defense strategy should be practised on wireless CDMA network outsourcing of Shenzhen Telecom. Strengthen strategy should be used on overseas outsourcing business and new domestic outsourcing business. From the point of competitive strategy, TDT should become the optimal cost supplier, both with the advantages of low cost and differentiation. Three points, match of organization structure, constructure of human resources and acquirement of core competitiveness, should cause our special attention while implementing. Finally, as we know there are lots of risks when implementation. The essay forecasts three mainly risks, including macroenvironment, industry and management, then brings up deal methods. Although only one specific company is researched, the essay is useful to other companies in telecom outsourcing industry. And it also helps to the solution of common problems faced with providers on service outsourcing industry. KEY WORDS: service outsourcing, telecom, development strategy 上海交通大学上海交通大学 学位论文原创性声明学位论文原创性声明 本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。 学位论文作者签名：徐雅群 日期： 2009 年 1 月 11 日 上海交通大学上海交通大学 学位论文版权使用授权书学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权上海交通大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 保密保密，在 年解密后适用本授权书。 本学位论文属于 不保密不保密。 （请在以