商务英语教程答案Key to Unit 12
Key to Unit 12 E-commerceLead-inBASIS FOR COMPARISONE-COMMERCEProcessing of TransactionsAutomaticAccessibility24×7×365Physical inspectionGoods cannot be inspected physically before purchase.Customer interactionScreen-to-faceScope of businessWorldwide reachInformation exchangeProvides a uniform platform for information exchange.Resource focusDemand sidePaymentCredit card, fund transfer etc.Delivery of goodsTakes timeReading 1 1. T 2. T 3. F 4. F 5. TReading 2 1. F 2. E 3. B 4. D 5. I 6.C 7.J 8.A 9.H 10.G Practical ExercisesSection 1I. 1. b 2. e 3. f 4. a 5. d 6. cII. 1. model 2. internet 3. tablets 4. catalog 5. available 6. distribution 7. purchase 8. contrast 9. engaged 10. conduct III.1. how to buy things online2. how e-commerce came into being3. to create a successful online business4. the key success factors5. As a medium of payment6. apply for opening an account7. to get the protection of the law.8. the security of online transaction 9. bought a cell phone online10. has facilitated the buying and selling IV. Fill in the blanks with the appropriate adverbs or prepositions.1. of 2. on 3. with 4. back 5. between and6. as 7. about 8. in 9. up 10. ofV.1. 电子商务指通过电子媒介做生意。2. 英特网上可以直接获得信息、产品和服务，这就省掉了中间商。3. 去年全球最大市场在线零售额增长了26%，达550亿美元。4. 网上交易正对线下交易产生影响。5. 互联网正深深地改变人们的消费行为。6. 有2/5的人开始在网上买新汽车，虽然最后成交仍是从传统的经销商那里购买。7. 搜索业务也成为了互联网上最有成效的广告途径之一。8. 新型电子商务公司使在家穿着睡衣购物成为可能。9. 我们的商品行销全球，但是我们不用付店面租金。10. 我们的客户网上订购，他们可以比传统销售模式更快地收到商品。Section 21. go online 2. cyberspace 3. credit card number 4. investment bank 5. transactionsII. 1.A 2.D 3.B
