2023年房地产经纪实务命题权威试卷及答案（第一套）
conferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be "professionals", or if "generalists", to dabble in different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other people's development approach, and then come back to guide our work. Second, we must think. "Learning without thought to overshadow, thinking without learning is perilous." We want to foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the development of a relaxation, keep promising State of mind. In order to do investigations, investigations is the road to heaven, God disposes of the base. To wants to real heard truth, and justice to truth, and get truth, received effectiveness, on must in-depth actual, and outreach, and in-depth masses, worship masses for Division, and masses heart, with masses with discussion everyone care of problem, listening they of calls, understand they of mood, feel they of suffering, summary they of experience, concentrated they of wisdom, especially on masses most hope, and most urgent, and most worries, and most complained of hot, and difficulties and focus problem, more to active research, caught not put. Dare to innovate, in our work, often remain "the old way doesn't work, the new approach would not" situation, the reason, the key is that many people know that copying other people's ideas, mechanically, using someone else's old ways. To change this predicament, requires us to break the shackles of traditional concepts to overcome conservative, conformist, good at finding new problems and to accept new things, summarize new experience, new ideas, developing new programmes and Maverick, a new approach to solve problems, speed up development. Especially in implement superior policy spirit of process in the, both implementation, and cannot mechanically, to to extraordinary of courage and develop enterprising of spirit, put flexibility and principle combined up, put superior of spirit and local reality combined up, Yong conspiracy to breakthrough of policy, and exercise innovation of lift, developed out development works of, and grass-roots welcomes of, and2023年房地产经纪实务命题权威试卷及答案（第一套）一、单项选择题(共50题，每题l分。每题的备选项中只有1个最符合题意，请在答题卡上涂黑其相应的编号)1市场营销是从（ ）的立场出发，以满足一切现实和潜在消费者的需要为中心，提供和引导商品或服务到达消费者手中，同时使企业获得利润的企业经营活动。A买方B消费者C卖方D生产者2市场营销的核心思想是以（ ）为中心。A顾客B获利C产品D市场3关于市场营销职能式组织结构的表述，不正确的是（ ）。A职能式组织结构是最常见的营销部门组织结构B职能式组织结构是根据企业的产出来组织的C职能式组织结构即按职能分工，在营销副总经理下设新产品推广、主管销售、市场研究、广告等职能部门D职能式组织结构的优点是简便易行、分工明确4市场营销环境不以营销者的意志为转移，体现了市场营销环境特征中的（ ）。A差异性B客观性C相关性D有限性5房地产经纪企业和个人认知房地产市场供求关系的关键是（ ）。A房地产市场供给和需求调查B房地产市场需求和市场环境调查C房地产市场供给和营销活动调查D房地产市场环境和营销活动调查6在房地产市场调查方法中，（ ）适用于调查总体同质性比较大的情形。A抽样调查B全面调查C典型调查D重点调查7二手房经纪业务商圈调查的目的不包括（ ）。A商圈调查结果可以作为房地产经纪公司制订商业计划的依据B商圈调查结果可以作为房地产经纪人制订商业计划的依据C商圈调查可以了解竞争对手，做到知已知彼D实现房地产项目的附加值8房地产企业进行市场细分的最后一个步骤是（ ）。A对整体市场初步细分B明确企业经营方向C检查分析细分市场是否科学合理D选定目标市场9根据SWOT分析制定出的行动对策有四种，其中WT对策的目的是（ ）。A努力使优势因素影响趋于最大，充分利用企业内部资源和能力B对企业劣势资源进行投资，以改善企业的劣势资源并努力使劣势影响趋于最小C努力使劣势因素和威胁因素的影响趋于最小D努力使优势因素和机会因素都趋于最大10房地产产品目标客户需求定位法的步骤，不包括（ ）。A目标客户特征分析B内部资源分析C确定目标客户D设计产品并进行营销策划和组织实施11房地产消费者采用新产品的第一步是（ ）。A对新产品产生兴趣B试用新产品C知晓新产品D评价新产品的价值12处于激烈市场竞争环境中的房地产开发企业可以采用的定价目标是（ ）。A竞争定价目标B稳定价格目标C过渡定价目标D提高市场占有率的目标13成本导向定价法是指以（ ）作为定价基础的定价方法。A单位面积变动成本B房地产产品成本C房地产销售成本D时间成本14要确定新建商品房的均价首先应划定市场调查的范围和重点，以项目为核心，半径（ ）的范围是市场调查重中之重。A2kmB3kmC5kmD6km15撇脂定价策略的缺点是（ ）。A引起消费者对物业质量的怀疑，影响新产品的公众形象B投资回收期较长C对需求弹性小的房地产，容易损失一些消费者，延长销售期限D若需调整价格时，会引起消费者的不满，影响销路16对于规模大、开发周期长的房地产项目，应选择的广告形式是（ ）。A广播电台、电视台B车身、路牌C网络、报纸D杂志、信函17房地产公共关系促销的特点不包括（ ）。A有利于塑造企业和产品的良好形象B有利于保障房地产经纪人的利益C有利于赢得客户D有利于开展创造性销售活动18从房源所包括的各项指标来看，房源的（ ）决定了房源的使用价值。A物理属性B心理属性C法律属性D资源属性19下列关于房地产经纪人电话访问要点的表述，错误的是（ ）。A在进行电话访问时要选择适当的时机打电话B准备好给对方打电话的充分理由C做电话访问时，一定不要安排一整块时间打电话D在电话接听过程中，要注意快速
