2023年美国数字报告（英）-52正式版

US REPORTDiscover the trends thatll dominate the US in 2023In thisreportPage 1Intro 37The exhaustedStates3The newAmerican dream 21Shake it offOKVirtualdoomerand me5571Click the dotsto navigateData setsincluded inthis reportGWI USALaunched in July 2020, GWIUSA represents the habits,behaviors, and attitudes of240 million internet usersacross all 50 states. WithAmerica changing fast, thisongoing study tracks newand emerging trends nottypically covered by marketresearch providers, like ques-tions around cultural identity,race, and ethnicity.GWI CoreCore is our flagship surveyand the worlds largest studyon the digital consumer. Ourdata represents over 2.7 bil-lion internet users, offers57k+ datapoints, and tracks4k+ brands across 48 mar-kets. It never stops growing.By the second half of 2022well be in 50 markets,launching our Core study inNorway and Chile.GWI ZeitgeistFielded monthly, Zeitgeist zeros in on the stuff that matters. Its topical, timely, and relevant. The data in Connecting the dots draws on surveys carried out throughout 2022. This is a recontact study, which means that respondents also took part in GWI Core.GWI KidsGWI Kids represents kids aged 8-15 who use the inter-net. To get a real picture of todays kids, you have to go beyond demographics and simply ask them. And with thousands of demographic, behavioral and psycho-graphic data points, thats exactly what we did. Dive into the hopes, fears, dreams and opinions of the young-est generation and find out exactly how to move them.Discover thedata on ourplatformEvery chart has a hyperlink that will bring you straight to the relevant question on our platform. You can then investigate all data by demo-graphics, over time, and among your own audiences.All the charts that use GWI Zeitgeist data also have links that will take you straight to the relevant question on our platform. There, you can dig into the data with no charge. Thats because all GWI Zeitgeist data is free and always will be.Each of thegraphs isnumberedMore information canbe found in the Appendixsection at the end ofthis reportJust click this icon to explore the data on the platformSourceInformationBaseabout the sourceand baseIntrYoure about to witness the strength of street knowledge 360° consumer insight.Weve trawled through our data, and pored through the numbers. Here weby present to you the most need-to-know CHASE BUCKLE trends for anyone looking to under-stand the consumer mindset in theyear ahead.We seem to be surrounded by crisesright now, each of which can be under-stood using objective measurementsand scales like GDP, CPI, global tem-perature, and loss of life. But differentgroups and cultures internalize theworld around them in different ways,leading to different outcomes.What we give you here is the subjectiveside of things: how do consumers feelabout these crises? Whats the deeperimpact on peoples worldviews and pri-orities? What are they doing differentlyas a result?Heres what you have tolook forward toConnect the dots between whatpeople say, think, and doUncover the deep logic andcontradictions that make up theconsumer psycheLet data and insight pinpointthe upcoming trends set to dom-inate 2023Be inspired and zero in on whatreally mattersThe mostneed-to-know trendsfor anyone lookingto understand theconsumer mindsetin the year ahead2The newAmerican dreamHow consumers are craving the simple life in 2023byMOANA TELLBUESCHER4The American dream is dead. Or not quite. But like many people, its strug-gling a little.Across virtually all areas of our research, we see signs of Americans lowering their ambitions, trading an appetite for success with more modest goals. While there will still be some post-pandemic splashing out, 2023 is likely to see similar changes in spending habits and in American culture as we observed during the Great Recession.The years after 2008 saw Americans downsize in nearly every aspect of their life, from retirement to their childrens future to everyday expenses. Similar changes are on the horizon in