2022年4月家电市场总结(线上篇)-87页
2022年4月中国家电市场简析线上篇奥维云网出品 一、2022年4月中国家电线上市场发展情况 本月/本年累计中国家电市场各品类线上监测零售额市场规模本月中国家电市场分品类线上监测零售额规模及同比情况本年累计中国家电市场分品类线上监测零售额规模及同比情况零售额(亿元)同比增幅零售额(亿元)同比增幅43.5%58.5%22.7%8.5%18.2%6.9%11.4%-0.7%-1.7%-0.3%3.3%-1.6% -0.1%0.3%-8.4%-1.9%-9.8%-11.3%-5.1%-12.6%-9.8%-12.4%-19.0%-23.0%-15.9%-22.5%-17.3%-18.7%-22.5%-24.7%彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电燃小家电净化器净水器扫地机器人彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电燃小家电净化器净水器扫地机器人储水热水器气热水器储水热水器气热水器www.avc-注:小家电包含品类电饭煲、电磁炉、电水壶、电压力锅、豆浆机、料理机、榨汁机、煎烤机、养生壶、电蒸炖锅数据来源:奥维云网线上监测数据-3- 本月/本年累计中国家电线上市场各品类均价及同比变化本月中国家电市场分品类线上监测均价及同比情况本年累计中国家电市场分品类线上监测均价及同比情况均价(元)同比增幅均价(元)同比增幅48.8%39.1%26.1%21.3%25.1%17.8%11.4%13.4%17.9%10.2%9.9% 11.0%8.6%11.4%6.3% 6.7%6.3% 6.2%5.5%5.3%3.7%4.1% 4.2%1.1%-3.7%-2.4%-1.8%-8.9%-8.6%-11.3%2415 2004 1178 1647 4341 3063 1577 4238 7754 980 1766 182 1572 1649 32712368 2175 1131 1600 3999 3192 1522 3990 7917 974 1625 181 1497 1597 2999彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电储水热水器燃气热水器小家电净化器净水器扫地机器人彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电储水热水器燃气热水器小家电净化器净水器扫地机器人www.avc-注:小家电包含品类电饭煲、电磁炉、电水壶、电压力锅、豆浆机、料理机、榨汁机、煎烤机、养生壶、电蒸炖锅数据来源:奥维云网线上监测数据-4- 本月/本年累计中国家电线上市场各品类高端品零售额占比本月中国家电线上市场分品类高端品零售额占比及同比情况本年累计中国家电线上市场分品类高端品零售额占比及同比情况高端占比同比增幅高端占比同比增幅35.8%34.2%4.9%4.9%4.2%3.6%2.9%2.5%2.3%1.6%1.4%0.3%1.0%0.2%-0.4%-0.4%-1.6% -0.3%-0.1%0.1%-0.2%0.1%0.0%0.0%-1.2%-0.2%-1.5%-0.3%-0.3%-0.9%3.5%3.8%4.5%1.5%6.7%4.1%1.2%12.8%4.1%0.5%8.6%2.8%10.9%3.7%73.3%3.1%3.6%3.8%1.3%4.9%4.7%1.3%11.7%5.6%0.5%6.9%2.9%10.5%3.1%60.2%彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电储水热水器燃气热水器小家电净化器净水器扫地机器人彩电冰箱冰柜洗衣机独立式干衣机空调油烟机洗碗机集成灶电储水热水器燃气热水器小家电净化器净水器扫地机器人高端定义:彩电:15000+;冰箱:10000+;冰柜:4000+;洗衣机、独立式干衣机:10000+;空调:8000+;油烟机:7000+;洗碗机:8000+; 集成灶:15000+;电热、燃热:5000+;小家电:2000+;净化器、净水器:6000+;扫地机器人:3500+www.avc-数据来源:奥维云网线上监测数据-5- 本年累计中国家电线上市场各品类重点技术渗透率本年累计中国家电线上市场分品类重点技术渗透率及同比情况零售额占比同比增幅20.0%19.7%19.3%14.1%10.1%8.8%7.6%8.7%8.3%7.6%7.1%6.4%5.8%4.8%4.2%2.6%3.9%3.1%2.8%2.6%2.6%2.0%1.7%1.2%1.2%0.2%0.4%-0.1%-1.2%-1.3%-1.3%-1.7%-2.1%-3.1%86.4%1.6%76.4%56.8%84.9%13.5%28.6%64.1%26.8%32.1%75.3%8.0%47.5%73.0%3.4%81.4%39.1%39.9%10.3%81.9%88.4%44.8%86.2%97.3%39.3%31.5%27.6%11.0%4.8%14.5%6.6%73.4%49.6%34.7%彩电冰箱洗衣机独立式干衣机空调油烟机电储水热水器燃气热水器小家电净化器净水器www.avc-数据来源:奥维云网线上监测数据-6- 二、2022年4月中国家电线上市场分品类发展情况彩电篇 本月/本年累计彩电品牌竞争情况中国彩电线上市场TOP 10品牌零售额份额及份额同比情况4.3%2.9%2.9%2.6%2.7%2.1%1.9%0.5%0.3%0.0%-0.2%-1.0%-1.1%-1.1%-1.4%-1.6%-1.9%-2.1%4.0%本月-2.8%-3.2%18.4% 18.3% 14.2%15.4% 13.3% 11.4% 12.6% 11.5%5.8%6.5%5.3%5.7%5.1%5.8%5.1%4.8%4.6%4.3%4.3%本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本年累计TCLVidda海信小米创维长虹海尔红米华为索尼份额份额同比变化中国彩电线上市场TOP 10品牌零售量份额及份额同比情况4.3%4.2%2.7%2.4%2.1%1.4%1.0%0.5%0.6%0.2%0.1%-0.8%-1.2%-1.2%-1.3%-1.5%-1.7%-1.8%-1.9%-2.4%19.8% 18.8% 14.1% 14.4% 11.9%10.5%9.3%9.4%7.5%7.2%6.9%7.6%6.8%7.5%5.4%6.7%4.8%5.1%4.0%3.3%本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计TCLVidda小米海信创维长虹海尔红米康佳华为www.avc-份额份额同比变化数据来源:奥维云网线上监测数据 -8-注:按本月份额排序 本月/本年累计彩电分品牌及行业均价情况中国彩电线上市场TOP 10品牌均价及均价同比情况13.0%8.5%5.2%82602.1%8612-1.7%-1.4%-3.6%-3.5%-8.7%-8.6%2368-10.8%-11.3%2415-12.8%-13.2%-15.1%1938-15.7%-17.7% -18.1%-20.3%-22.3%1735-38.2%3098-49.1%280331583016270425633273289020142018188417982288204316291565本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计本月本年累计TCLVidda海信小米创维长虹海尔红米华为索尼行业均价(元)均价同比变化中国彩电行业线上市场连续13个月均价情况11.3%9.8%8.0%3.8%28242.9%-0.6%2415-1.2%-4.2%2669-4.3%2525-7.6%2383-7.1%2213-8.6%-8.2%2579272230512787263828102430年月年月年月年月年月年月年月年月年月年月年